Seasonal Campaign Spots

Gap

 

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We created a couple animated spots to support seasonal campaigns for Gap in Greater China.

The animations were used to help promote a reload of the brand’s early 2000s iconic “Crazy Stripes” sweater campaign, and a “Buy a Gift, Get a Lift” campaign, in which shoppers who bought holiday gifts at select Gap stores we given a free ride home.

The animations were broadcast on TV, digitally, in-store, and via a variety of out-of-home screens in Greater China.


我们为Gap中国区的季度活动创作了几条动画作品。

这些动画短片用于对该品牌2000年代初期经典的“Crazy Stripes”线衫之重塑,以及”Buy a Gift, Get a Lift”系列活动的推广,亦即消费者在指定Gap门店购买节日礼物我们将提供免费叫车送您回家服务。

动画在中国大陆地区的电视、网络、品牌店内以及各种户外屏幕播放。

 

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