Toy Story 4

Disney

 

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In support of Toy Story 4’s China release, we designed a fun, interactive WeChat H5 game themed around a road trip, similar to the movie plot.

To build hype ahead of the release, the game features five characters from the film. The game begins with players choosing a character that best fits them. On the ‘character selection’ screen, descriptions of each toy’s personality and motives give fans a sneak peak of what to expect from the forthcoming movie. After choosing a character, players can then share a character poster on their WeChat circle and invite friends to help assemble a full five-person team. Players can also accept a friend’s invitation to join an existing team.

Those who’ve successfully assembled full five-man teams were entered into a raffle for a chance to win a Toy Story-themed vacation getaway.


为配合迪士尼影业的《玩具总动员4》在国内上映的宣传,我们为其设计了一款微信H5小游戏,并巧妙的将电影主题元素充分融入进了整个公路旅行小游戏中。

在这款主题为公路旅行的游戏中共展示五个电影中的玩具形象并介绍了其性格,让用户可以提前了解新角色的性格,并对电影产生更多期待。参与的用户将通过自建团队或接受邀请的方式与自己的玩伴一起组成5人团队。每位用户通过选择和自己的性格特点符合的玩具角色来参与游戏并进行分享。

成功组队的幸运团队有幸体验一次《玩具总动员4》专属旅行。

Transformers: The Last Knight

Coca Cola

As part of Coca Cola’s “Transformers: The Last Knight” promotion in China, we created a limited-edition packaging set of 330ml sleek cans. The set features abstract versions of Optimus Prime, Megatron, and Bumblebee.

The designs were executed across Coca Cola, Sprite, and Fanta products with market distribution throughout Greater China.

We collaborated with Shanghai-based illustrator Veiray Zhang to bring the packaging set alive.


作为可口可乐联合“变形金刚5:最后的骑士”在中国市场宣传的一部分,我们为其创作了330毫升限量版可口可乐摩登新罐系列的包装设计。该系列以抽象设计呈现了擎天柱、威震天和大黄蜂的形象。

该设计被广泛运用于可口可乐、雪碧、芬达产品大中华地区的各渠道品牌宣传。

​​我们与来自上海的插画师Veiray Zhang共同合作完成了该系列的包装设计。