LEG CARE TECH

Lycra

We created two animated spots for LYCRA® showcasing the brand’s unique LEG CARE technologies: graduated-compression functionality, the anti-laddering design of LYCRA® FUSION™ fiber, and the easy-donning characteristics of LYCRA® MyFit™ fiber.

LYCRA®’s LEG CARE technology is used in leggings to provide users with a second-skin fit and superior comfort while relieving fatigue.

The spots bring to life the technical aspects of the product design via relatable storytelling for LYCRA®’s target audience.

The work was placed in stores worldwide and on global digital media.


我们为Lycra品牌全新推出的Leg Care科技创作了两条动画短片,以展示该科技独特的渐进式包裹力技术:Lycra Fusion防脱散纤维,以及Lycra MyFit弹力纤维。

Lycra该系列纤维面料被广泛应用于丝袜产品中,可为消费者减缓疲劳,修饰腿部线条以及提供有弹性且贴身的舒适体验。

在短片中,我们充分结合消了费者的切身体验,以幽默俏皮的方式向消费者介绍了Lycra纤维特有的技术特点。

该系列短片被用于全球线下实体店铺及数字媒体的传播。


Leg Care Technology x Fusion Fiber

 

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Leg Care Technology x MyFit Fiber

 

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Retail Art Program

Levi's

 

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Via a retail art program, we created an inspiring consumer experience for Levi’s in its newly opened Shanghai flagship store on Nanjing Road.

We collaborated with Jiaxing-based street artist Sheep Chen to develop a series of murals with his signature vivid colors and powerful brushstrokes. The four-piece mural is executed atop swaths of denim-blue walls and designed to evoke the sense of freedom and fearlessness intrinsic to Levi’s® brand ethos of authentic self-expression.

The artwork is loosely inspired by the mythical Kingdom of Atlantis, a technologically and spiritually advanced civilization ruled by a beloved, benevolent queen. The murals depict the monarch in mermaid form, and other symbolic elements— such as a heart, sun, and star — emphasize the brand’s commitment towards encouraging the younger generation to wear their heart on their sleeve and remain fearless when expressing their personal convictions.

In addition to the murals, select artworks from the project are also now available as limited-edition t-shirts.


借由Levi’s的店铺艺术项目,我们为其在上海南京东路全新开业的新生旗舰店带来了全新的消费体验。

我们与以鲜亮配色和有力笔触为作品特点的嘉兴街头艺术家Sheep Chen合作,在Levi’s店铺内创作了一系列壁画。该作品由四部分组成,以大⾯积的丹宁蓝作为基底,绘以延续灵动的姿态带给观者一种无所畏惧和自由表达的Levi’s品牌精神。

改组作品的创意灵感来源于拥有着最⾼科技和最纯粹的精神⼒力量的神秘⼤大陆亚特兰蒂斯,高度文明的亚特兰蒂斯之城的建⽴立基于爱之上。通过亚特兰蒂斯女王的人鱼形象、心、太阳和星星,来诠释和呼应Levi’s一直以来所坚守的信念。鼓励年轻人为自己发声,自由展现自我⻛格;面对成⻓和挑战,勇于尝试。

除壁画外,我们也从该组壁画中挑选出单独的艺术作品,现以限量版T恤形式发售!


Process Photos


Limited Edition T-Shirt

RUN “TMC”

NBA

 

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We collaborated with NBA China to create a fun animation featuring basketball legend Tim Hardaway.

The animation looks back on Hardaway’s rookie days on the Golden State Warriors, the camaraderie he built with teammates Mitch Richmond and Chris Mullin, and how all of it culminated into RUN “TMC,” one of the greatest NBA trios of all time.

The animation is part of an ongoing storytelling series we are creating for NBA to raise awareness among China basketball fans about the league’s history and culture.


我们与NBA中国合作,为其制作了一条动画短片以讲述勇士队传奇球员Tim Hardaway的故事。

在这条动画短片中,Hardaway回顾了其在金州勇士队的新秀时期与队友 Mitch Richmond及 Chris Mullin 的友情建立,以及他们三人如何组成了有史以来最伟大的NBA传奇三人组 – RUN “TMC”。

这条动画短片作为NBA出品的系列故事的一部分,旨在为中国蓝球迷讲述了更多关于NBA的历史和文化。