Like all good storytellers, we love the power of words; the way they reveal secret meanings and evolve, shaped by time, language, and experiences. So it is with our own name: Neocha, or 新茶. Originally derived from Chinese internet slang at the time of our founding (2006), Neocha refers to Niucha (牛X) or Niubi (牛逼), which, in a roundabout way, both mean “fucking awesome.”
The more “official” translation of Neocha is “new tea,” which is a homage to our signature neo-traditional aesthetic. “Neo” represents our fearlessness in exploring new technologies, new ideas, and new techniques, while “Cha” honors artistic tradition, culture, and our deep appreciation for the arts.
It is our tireless passion for blending new and old that helps us (and you) produce ambitious ideas and inspired storytelling that cuts through the noise.
Only the most forward-thinking brands share our passion for creating “fucking awesome” stories, but let’s be honest, that’s what it takes to stand out today.
Beyond a creative agency, we are also a media platform. To learn more about our media platform, visit our magazine.
Our expertise is creating multi-disciplinary content that stands out. We work across a wide-range of formats and environments, including:
● videography / animation
● graphic design
● digital / print / out-of-home
● retail / events experiences
In addition to work we do on behalf of brands, we also specialize in:
● commercial artist collaborations
● brokering art sales / licensing.
We’ve done almost everything and are up for almost anything as long as it stimulates us creatively, breaks new ground, and tells a good story.
● 视频 / 动画
● 数字营销 / 平面印刷 / 户外广告
● 零售店铺 / 活动策划
● 艺术作品销售 / 授权代理
Our team brings you local and global creative industry “know-how” in advertising, marketing, media, digital, design, production, and strategy.
You can also expect an entertaining bunch of wild spirits and co-conspirators, whose quirky interests, warm humor, and good vibes make Neocha special. We believe that you need great characters to tell great stories, which is why our “about page” shows our faces. We want you to meet us. We’re nothing without the personality we bring to our work and our client partners.
Every great team holds a set of ideas, values, and convictions about the world that makes them unique, memorable, and exceptional.
These are our values:
● We believe fervently in collaboration as a way to bring together fresh talents, resources, and perspectives to keep us inspired and to deliver world-class work.
● We believe in the absolute highest standards of service and creative. We never ship anything that doesn’t first meet our own expectations for great work.
● We believe in taking risks and pushing ourselves outside of our comfort zones. Rarely is anything worthwhile accomplished when you stay too comfortable.
● We believe ideas are the core of culture and creativity, that they are pillars of the business we’re in, and that they’ve always been at the heart of all great work.
● We believe that good ideas alone mean nothing, if not coupled with excellence in execution.
● We believe learning is the only constant, and especially learning from our mistakes. You can’t learn without taking risks, which is why we embrace, study, and learn from our mistakes.
● We believe in outstanding communication, because until you ship, communication is the deliverable.
● We believe in selling value, not time. We calculate the impact of our ideas, not the time it takes to deliver them.
● We believe in having fun. Full-stop. We simply don’t work on things that don’t excite you and us.
● But, enough about us and what we believe, here’s what others believe about us.
We believe in you. If you believe in us, get in touch.
Careers: To learn more about employment opportunities at Neocha, see open positions here.
Or just send us an email with you resume and portfolio included, and a few words about why you want to join us: email@example.com
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