NEOCHA / Delivering ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Since 2007.
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Neocha, or 新茶, originally derived from the Chinese internet slang niú bī (牛逼), or its more polite version, niú chā (牛X). Both were popular phrases at the time of our founding (2007) and in a roundabout way mean “fucking awesome.”
The more official translation of Neocha, though, is “new tea,” which is a homage to our signature neo-traditional aesthetic. “Neo” represents our fearlessness in exploring new technologies, new ideas, and new creative solutions, while “Cha” (meaning “tea” in Chinese) honors artistic tradition, culture, and our deep appreciation for the arts.