We created a brand launch campaign for Airwear, an innovative company developing personal air filtration and purification products.
The campaign, titled “Hello Air,” reintroduces us all to air, an element that is ever present, but we all too often take for granted. By shifting the focus away from Airwear’s product, the campaign elevates the conversation to the core of the brand’s mission: providing clean, healthy air.
The campaign raises consumer awareness about the air that surrounds us and the impact it has on our everyday lives. The key visuals and brand film humanize the topic with quirky and thought-provoking commentary from a cast of people we can relate to: people just like us.
The campaign hashtag #HelloAir kick-starts a conversation about clean air as part of our everyday wellness, while positioning the product as an essential consumer accessory for a healthy lifestyle.
此广告主题“Hello Air” ，是为了让我们重新认识空气，一个始终存在却总被我们习惯性消耗着的物质。不同于将重心放在Airwear产品上，该系列广告将思考的重心转化为品牌的使命：提供纯净、健康的空气。