Social Campaign Storytelling

NET-A-PORTER

We created a series of short videos to help promote key monthly products featured on Net-A-Porter. The video content was developed to be fun and playful, using the products as characters and props in mini-thematic storytelling. The final work was leveraged in brand social media campaigns on platforms through China including Tik Tok, Little Red Book, and Weibo.


我们为NET-A-PORTER创作了一系列的短视频,旨在为其平台上当月主打的各大品牌产品通过更富有创意的故事进行线上推广。在这些视频中,每一款产品都带有自己的个性,通过为其量身定制的有趣场景来充分展示它的特别之处和魅力所在。这些短片被广泛应用于该品牌在中国地区的社交平台:抖音,小红书和微信等。


Social Campaign Storytelling

 

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