Tag Archives: andaz

Toy Story 4

Disney

 

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In support of Toy Story 4’s China release, we designed a fun, interactive WeChat H5 game themed around a road trip, similar to the movie plot.

To build hype ahead of the release, the game features five characters from the film. The game begins with players choosing a character that best fits them. On the ‘character selection’ screen, descriptions of each toy’s personality and motives give fans a sneak peak of what to expect from the forthcoming movie. After choosing a character, players can then share a character poster on their WeChat circle and invite friends to help assemble a full five-person team. Players can also accept a friend’s invitation to join an existing team.

Those who’ve successfully assembled full five-man teams were entered into a raffle for a chance to win a Toy Story-themed vacation getaway.


为配合迪士尼影业的《玩具总动员4》在国内上映的宣传,我们为其设计了一款微信H5小游戏,并巧妙的将电影主题元素充分融入进了整个公路旅行小游戏中。

在这款主题为公路旅行的游戏中共展示五个电影中的玩具形象并介绍了其性格,让用户可以提前了解新角色的性格,并对电影产生更多期待。参与的用户将通过自建团队或接受邀请的方式与自己的玩伴一起组成5人团队。每位用户通过选择和自己的性格特点符合的玩具角色来参与游戏并进行分享。

成功组队的幸运团队有幸体验一次《玩具总动员4》专属旅行。

What’s Your Andaz?

Hyatt Andaz

 

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Traveling is a passion that many of us share. The sights, sounds, and smells are all part of the adventure that a new destination brings. This was our inspiration for a short film titled “What’s Your Andaz?” that we created for the launch of Hyatt Andaz in Shanghai. The film tells the story of an Andaz guest (a photojournalist) in town for business, going about his day working and exploring Shanghai through the eyes of the Andaz brand experience. At the end of his day, he finds himself back – not at just any hotel, but – where he should be: home.

Andaz is Hyatt’s new collection of contemporary, boutique-inspired hotels, located in the dynamic, distinctive neighbourhoods of key world cities and inspiring resorts. The Shanghai property is the first Andaz in Asia, and is located in the Xintiandi area (88 Songshand Rd.)


旅行总是大家乐于分享的事情。我们的所见、所闻、所呼吸的别样气息都是目的地所赋予我们的全新体验。这也是此次我们为Hyatt旗下安达仕上海酒店的所创作“你的Andaz是什么?”短片的灵感来源,该片讲述了一位安达仕酒店的客人(摄影记者)在出差过程中,通过安达仕品牌体验顺利地完成工作并探索上海滩的各种奇遇。当一天结束,他回到的不只是一家酒店,而是让他有归属感的地方:家。

安达仕是Hyatt集团旗下当代感十足的精品酒店系类,它一般分布在世界的主要城市和度假胜地的摩登区域。上海安达仕酒店位于新天地(嵩山路88号),是其在亚洲开设的第一家门店。

Shanghai Salvaged

Hyatt Andaz

For Hyatt ANDAZ in Shanghai, we designed and produced a sofa bench entirely out of recycled / second-hand wood titled “Shanghai Salvaged.” To make this environmental-friendly piece come to life, we collected scrap wood from different locations throughout Shanghai – old doors, window frames, tables, dressers, chairs, construction walls, etc…all stuff that otherwise would’ve been thrown away. The piece sits in the lobby of the hotel, right next to the main entrance.


我们受上海凯悦安达仕酒店委托设计并制作了一款沙发长凳,这个名为“再生上海”的沙发作品全部采用回收木材制作而成。为了完成这样一个环保作品,我们在上海各处收集各类原本将要被废弃的木料:老木门、窗框、桌椅、梳妆台、木质墙体等…作品目前被放置于正对酒店大堂入口处的地方。