Tag Archives: asia

Seasonal Campaign

adidas Originals

We created the Fall / Winter 2014 seasonal campaign for adidas Originals in Greater China. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, Charlene Choi, Gianna Jun, and JJ Lin in raw authentic urban environments, the campaign key visuals and videos communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul, with assets used nationwide in retail / point-of-sale, digital, and print media. For the project, we collaborated with New York-based photographer Carmen Chan, Beijing-based photographer Chen Man, and Seoul-based photographer Hong JangHyun.


我们为adidas Originals中国大陆地区2014年秋冬系列创作了季度广告。这次的主视觉和短片真实展现出其品牌代言人陈奕迅、范冰冰、蔡卓妍、全智贤和林俊杰的形象,在真实的城市场景中还原了品牌的街头时尚精神。

该系列广告于北京、台湾、香港以及首尔拍摄,作品被广泛运用于其全国的品牌零售店铺、网络和平面媒体的广告栏。与此同时,我们与来自于纽约的摄影师Carmen Chan、北京摄影师陈漫以及韩国摄影师Hong JangHyun共同合作完成了这一季的平面主视觉。


Eason Chan / 陈奕迅

 

Eason Chan’s “City Adventure”

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Fan Bingbing / 范冰冰

 

Fan Bingbing’s “Monochromatic City Daydream”

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J.J. Lin / 林俊杰

 

J.J. Lin / “My ZX Flux”

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Charlene Choi / 蔡卓妍

 

Charlene Choi / “My ZX Flux”

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Gianna Jun / 全智贤

 

Gianna Jun ​- 2014 ​Fall / Winter Collection

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Art Inspired iPhone Cases

Mocamomo

In collaboration with Mocamomo, we created an exclusive collection of art-inspired iPhone cases that featuring work from Chinese artists and designers.

Representing a variety of styles and mediums including illustration, photography, graphic design, and painting, each case is unique and shows off a little piece of Chinese creative culture.

The collaboration brings together 8 leading-edge Chinese artists: Nini Sum, Nanguazi, Huzi, Ren Hang, Xiaomi Keke, Fatty Chen, Tanse, and Hua Tunan.


我们与Mocamomo合作,创作了一组由中国艺术家和设计师参与的“艺术启迪”iPhone手机壳系列。

该系列涵括各种艺术风格和手法:插画,摄影,平面设计和绘画。每一个手机壳都代表着中国创意文化的一部分。

此次合作联手八位中国先锋艺术家共同完成,他们分别是:Nini Sum, Nanguazi, Huzi, Ren Hang, Xiaomi Keke, Fatty Chen, Tanse, 和 Hua Tunan.


Nini Sum / Catch the Seagull

 

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Nanguazi / The Dream

 

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Huzi / Needle

 

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Ren Hang / Aeroplane

 

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Xiaomi Keke / Harmony 

 

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Fatty Chen / Weirdo

 

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Tanse / Bluffing

 

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Hua Tunan / Tiger

 

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Seasonal Campaign

adidas Originals

We created the 2014 Spring / Summer seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, Charlene Choi, and JJ Lin in raw authentic urban environments, the campaign key visuals communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, and Hong Kong, with assets used throughout Greater China in retail / point-of-sale, digital, and print media. For the project, we collaborated with Los Angeles-based photographer Ben Miller and Beijing-based photographer Chen Man.


我们为adidas Originals中国大陆地区2014年春夏系列创作了季度广告。这次的主视觉真实展现出其品牌代言人陈奕迅、范冰冰、蔡卓妍和林俊杰的形象,在真实的城市场景中还原了品牌的街头时尚精神。

该系列广告于北京、台湾以及香港拍摄,作品被广泛运用于大中华地区的品牌零售店铺、网络和平面媒体的广告栏。与此同时,我们与来自于洛杉矶的摄影师Ben Miller和北京摄影师陈漫共同合作完成了这一季的平面主视觉。


Eason Chan – All Originals

 

Eason Chan for adidas Originals Festival Collection

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Fan Bingbing / All Originals

 

Fan Bingbing for adidas Originals x Farm Collection

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J.J. Lin / All Originals


Charlene Choi / All Originals