Tag Archives: china

In-Store Art Program

Lululemon

We developed a series of art installations for Lululemon retail stores in Xi’an, Chongqing, and Xiamen. The installations integrate local culture with the spirit of the Lululemon brand: fun, dynamic, pioneering.


我们为服装品牌Lululemon在西安、重庆及厦门新开的指定门店创作了一系列墙面装饰艺术作品。该系列在基于品牌一直强调的乐趣、动感等特性的同时,将当地的城市文化元素巧妙的融入在三幅作品中。


重庆 CHONGQING

Chongqing is famous for its spicy food and hotpot. The artwork personifies a Lululemon “chili pepper” character engaging in daily Chongqing life (sports, yoga, hotpot, spicy food, Majiang, etc.) and exploring iconic landmarks. The installation format was modeled after a traditional “9-chambered” hot-pot. Hidden throughout the composition are Lululemon branded “Easter eggs” for consumers to discover.


作品名:无辣不欢

作品概念:重庆嗜辣视火锅如命。这幅作品将Lululemon拟作“辣椒人”,展现其一天的重庆生活:做运动/吃火锅/吃串串//打麻将…从中也展示了重庆的地标建筑。整幅作品的外型创意受传统九宫格火锅启发,将品牌元素作为“彩蛋”贯穿于画面中。


厦门 XIAMEN

Inspired by a treasure map of the area (including the island of Gulangyu), we explore the landscapes and cultural elements of Xiamen. The map leads consumers to find branded “Easter eggs” throughout a type design of Lululemon’s mantra “Sweat, Grow, Bond.”


作品名:城市寻宝

作品概念:该作品结合品牌宣言中的”Sweat, Grow, Bond”,精心设计了一副城市寻“宝”图, 跟随寻“宝”图的路径,探索厦门标志建筑及特色,找寻藏匿于其中的品牌“彩蛋”。


西安 XI’AN

A 3-panel installation combining signature Lululemon fabrics in 3D interpretations of Xi’an’s long history and rich culture (Great Wild Goose Pagoda, Terracotta Warriors, “wide” noodles’, etc.), juxtaposed with contemporary yoga poses. The installation presents a harmonious balance of modern and traditional in Xi’An.


作品名:瑜伽兵马俑

作品概念:通过3幅面料画的设计,充分利用品牌面料特性展现另一种风味的西安。畅游于西安古都历史魅力之处,从大雁塔到兵马俑,多变的瑜伽动作让兵马俑的形象更为灵动,全然体现了现代与传统的完美结合。


深圳 SHEN ZHEN

Shenzhen is China’s digital products manufacturing center, which drives the concept of “mobile phone people”. Through this concept, we would like to deliver the message of doing more sports instead of using digital products to the audience.
The whole artwork is based on the urban landscape of Shenzhen, surrounded by green plants. Interspersed with brand and city elements, showing Lululemon’s brand spirit and fun in the artwork. It is combined with Lululemon’s unique brand elements to create a lifelike sports scene, such as: yoga, bicycling , running, skipping, etc.


作品名:悠游数码城

作品概念:深圳是中国的数码产品生产中心,由此衍射出手机人的概念,通过这个概念提醒大家应该适时的放下手中的数码产品出来多多做一些出汗运动。
整个artwork以绿植环绕中深圳城市景观为基底。在细节末支处穿插品牌元素及深圳日常生活元素,展现Lululemon的品牌精神和与城市融合的趣味性,再与Lululemon独特的健康运动元素结合构成一幅栩栩如生的景象,运动内容如:瑜伽,自行车,跑步,跳绳等。

90/10

adidas

 

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To support the release of the newest addition to adidas Athletics’ high-end luxe outerwear line, Z.N.E, we explored the brand’s 90/10 concept (90% mental focus, 10% everything else) in a short film series.

The films feature Ningze Tao, a gold medal winner and Olympian swimmer; Hui Ruqi, the captain of the China women’s national volleyball team; Eddie Peng, a renowned actor and fitness buff; and Janine Chang, a celebrated actress and running enthusiast.

The series looks at how to deal with everyday distractions in order to find complete focus in preparing for our next endeavor (on or off the field).

Using premium fabrics suitable for both spring and summer, the new Z.N.E. jacket is designed with pre-game comfort in mind. Inside the hood, a sewn mantra reminds athletes to maintain a constant state of focus.


我们为阿迪达斯“运动型格系列”的高端户外新品Z.N.E发布,创作了一系列挖掘品牌90/10概念(90%的全心投入加10%的无限可能性)的短片。

我们与宁泽涛(游泳运动员),惠若琪(排球运动员),彭于晏(演员/运动狂热份子)和张钧甯(演员/跑者)共同合作完成该系列短片。

短片中,镜头跟随着四位主角,看他们如何在赛场内外对抗干扰,做到全神专注地投入。

新款Z.N.E 90/10连帽外套采用适合春夏穿着的高端舒适面料,为轻松备战而设计。更在连帽内侧植入专注箴言以激励运动员保持专注状态。

 

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NMD – What’s Next?

adidas Originals

 

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To help celebrate the 1 year anniversary of adidas Originals’ game-changing sneaker line “NMD,” we created a campaign featuring a crew of creative culture champions and fashion influencers including actors, television hosts, magazine editors, pop-singers, rappers, models, and style mavens.

We also created an animation for the campaign to show the evolution of NMD over the past year from the now-classic OG colorway to countless iterations of the extended NMD family.

The campaign ran chiefly on social media and digital channels throughout China, with some print usage as well.


我们为adidas Originals的颠覆型鞋款——NMD系列诞生一周年创作了一组以创意界文化先锋和时尚潮人为主角的平面作品,其中包括演员、主持人、杂志编辑、流行歌手、说唱艺人、模特、潮人等。借此来传达“过去赋能未来”的街头潮流精神。

我们同时也为此次推广活动创作了一条动画短片以展现NMD系列在过去一年中是如何从最初的经典配色款延伸到如今多重进阶款式及配色的NMD大家族。

该活动的平面视觉作品及其动画短片被主要用于中国大陆地区的网络和平面媒体宣传。


Higher Brothers / 海尔兄弟


Chen Haipei / 陈海沛


Jasin Chang


Cheng Yingjie / 程颖婕


HyoRaKuHi / 冯乐飞


Jenny Zeng / 曾妮


Jeffery Tung / 董又霖 


Annie Sun / 孙伊涵


Alan


Meng Jia / 孟佳


TEISAHIRO


Maxine


Chen Xi / 陈希


Jenny Zhou


Lin Zijun / 林子君

Hello, Air!

Airwear

 

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We created a brand launch campaign for Airwear, an innovative company developing personal air filtration and purification products.

The campaign, titled “Hello Air,” reintroduces us all to air, an element that is ever present, but we all too often take for granted. By shifting the focus away from Airwear’s product, the campaign elevates the conversation to the core of the brand’s mission: providing clean, healthy air.

The campaign raises consumer awareness about the air that surrounds us and the impact it has on our everyday lives. The key visuals and brand film humanize the topic with quirky and thought-provoking commentary from a cast of people we can relate to: people just like us.

The campaign hashtag #HelloAir kick-starts a conversation about clean air as part of our everyday wellness, while positioning the product as an essential consumer accessory for a healthy lifestyle.


我们为全新品牌Airwear创作了一系列上市预热宣传广告,该品牌旨在探索和研发个人空气过滤及净化的相关产品。

此广告主题“Hello Air” ,是为了让我们重新认识空气,一个始终存在却总被我们习惯性消耗着的物质。不同于将重心放在Airwear产品上,该系列广告将思考的重心转化为品牌的使命:提供纯净、健康的空气。

广告引发了人们对空气以及它与我们日常生活紧密关系的思考。平面主视觉和品牌宣传片借由一群与我们大多数人无异的年轻人之口,以一场发人深省的问答和诙谐的画面将主题人性化地表现出来。

此次宣传活动的标签#HelloAir 开启了人们关于纯净空气是我们健康生活一部分的探讨,而产品本身的定位正是我们健康生活方式中必不可少的基本配饰。

Girls in the Park

Schweppes

 

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We created a national TV and print campaign in Greater China for Coca Cola’s new Schweppes +C brand. The television commercial tells the story of a group of girls hanging out in the park. The girls, with the help of their adorable dog “Schweppy,” are up to no good in treating a handsome jogger to an unexpected surprise. But it’s not the girls who get the last laugh.

This work is inspired by and a continuation of Coca Cola’s creative tradition of “Hunk” storytelling. We worked with Vaughn Arnell and Stink (Shanghai) to direct and produce the film, respectively.

The key visuals were shot by agency creative director Adam Schokora and leveraged throughout greater China in print, digital, POS, and OOH media.


我们为可口可乐旗下的全新怡泉+C品牌创作了一支电视广告及其平面视觉形象。该广告片描述了一群女孩在公园野餐时的故事。这些女孩在她们可爱的狗狗 “Schweppy” 的帮助下去试探一个正在锻炼的帅气慢跑男孩,想要给他制造一场意外惊喜。然而笑到最后的并不是这群女孩。

该作品的灵感来源依旧沿袭了可口可乐式的创意惯例“肌肉型男”的故事类型。我们和导演Vaughn Arnell以及玩味广告(上海)有限公司联合制作了该片。

品牌主视觉由本机构创意总监Adam Schokora掌镜,被广泛用于大中华区平面媒体、网络、品牌门店以及户外媒体上。


Print Campaign

Spring Apparel Story

Vans
We created a print campaign for Vans’ S/S 16 collection, The imagery was captured in an apparel story lookbook featuring a variety of brand collaborators and ambassadors in China, including illustrator Ton Mak, guitarist Red (of the heavy metal band “Must Be Red”), tattoo artist David Pollen, rapper and parkour runner Wan Zi, and skater / actor Liu Xiangjun. The campaign was shot by agency founder and creative director Adam Schokora.

我们为Vans2016年春夏系列创作了平面硬广,图片被收录在其产品目录中,通过这些图片真实展现了各类与品牌合作的中国艺术家形象,他们包括:插画家Ton Mak、吉他手Red(女子金属核乐队”Must Be Red”成员)、纹身艺术家David Pollen、说唱艺人及跑酷达人丸子以及滑手/演员刘相君。该系列平面硬广由本机构创始人兼创意总监Adam Schokora亲自掌镜。

Music Lovers

Tonlion

 

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We created a spot to promote a fall / winter parka for fashion brand Tonlion. The parka is especially for music lovers with earphones ergonomically designed into the hood, allowing for optimized wire management and a premium listening experience. The spot combines live-action shooting, stop-motion animation, and a variety of illustration, graphic, and hand-made textural effects. The content was used digitally and in select OOH executions.


我们为服装品牌唐狮的极地羽绒系列创作了一条视频短片。该羽绒系列以耳机线替代帽绳的设计为音乐爱好者们提供了一种更为极致的聆听体验。短片将真人动态影像、定格动画,以及大量插画、绘画和手绘效果融为一体。该作品被广泛运用于网络及指定户外媒体。

Sleek Can Campaign

Sprite

We created a campaign key visual for Coca-Cola to support the company’s new “sleek can” portfolio in Greater China.

The KV features a refreshing Sprite beverage bursting in the face of a pleasantly surprised young woman.

This project was done in collaboration with Ogilvy & Mather, with photography shot by agency creative director Adam J. Schokora.


我们为可口可乐在大中华地区全新上线的“摩登新罐”拍摄了平面主视觉广告。

该平面广告呈现出清爽怡凉的雪碧汽水被打开时的瞬间迸发为画面中的女生所带来的惊喜。

我们与Ogilvy & Mather合作完成该项目,平面摄影部分由本机构的创始人兼创意总监的Adam Schokora亲自掌镜。

Year of the Monkey Campaign

Beats By Dre

We created a Chinese New Year campaign for Beats By Dre to celebrate the Year of the Monkey. The campaign theme of 感官新启 encourages us all to “Open Up” our senses and curiosity to new thoughts, to new ideas, and to new influences in order to “See It All,” “Hear It All,” and “Say It All” in the new year.

The keystone of the campaign was a product design collaboration with internationally renowned artist James Jean to create a custom headphone. The campaign also featured storytelling support from Chinese celebrities and tastemakers Jing Boran (actor, representing “See It All”), Ouyang Nana (cellist, representing “Hear It All”), and Rosie Yang (singer, representing “Say It All”).

The campaign ran in greater China and other Asia ​markets, with product available online and in-store throughout Asia.


为迎接中国传统猴年的到来,我们为Beats by Dre 品牌创作系列广告。广告主题“感官新启”激励我们在新的一年敞开心扉,打开好奇地迎接新的挑战与机遇,看心中所想,听心中所愿,说心中所念。

这支广告片的主角是与国际知名先锋艺术家James Jean合作设计的限量版耳机。该系列广告同时还邀请到井柏然 (演员, 代表”See it All”), 欧阳娜娜 (大提琴演奏家, 代表”Hear it All”), 杨凯琳 (歌手, 代表”Say it All”)来讲述与这款限量版耳机之间的故事。

该系列广告正广泛应用于大中华和亚太地区。产品已在官网发售,也可在亚太地区的Apple店铺内购买。

 

The product design collaboration showcases James Jean’s signature style in a special edition “Year of the Monkey” Solo2 wireless headphone. The concept behind the design is an unexpected play on the traditional story of The Three Wise Monkeys who “see no evil, hear no evil, and speak no evil.” Jean turns the classic proverb on its head – exploring the way we see, hear, and communicate in a modern context. His three monkeys are no longer unknowing; they can see it all, hear it all, and say it all in an instant. They are awakened, empowered, and curious. Hidden in a camouflage of flowing, white-hot flames, the monkeys’ senses are open to the energy and inspiration of a new age.


这次推出的 Beats x James Jean 猴年特别版 Solo2 Wireless 耳机设计,展现了艺术家 James Jean独特的个人风格。这次 James 的创意来源于谚语故事中“三不猴”, 分别代表 -“非礼勿视, 非礼勿言, 非礼勿闻”, 而他在设计中将“三不猴”彻底颠覆, 用自己的方式进行重新诠释。在他的设计里, 三只猴子不再是无知无视无闻。三只猴子的好奇心被唤醒, 各种感官被打开, 从而获得源源不绝的灵感。2016年五行属火, James 也以火隐喻灵感, 而感官新启的三只猴子也分别隐身其中, 闪耀着创意之火, 创世之趋。


Product Packaging Design

For the campaign we also created 15 and 30 second animated spots, campaign key visuals featuring product and brand ambassadors, a series of short films featuring brand ambassadors, a 15 second spot that aired in New York City’s Times Square jumbotron screen, and a special packaging set for premium product seeding.


我们为该系列广告也创作了15秒及30秒版本的动画,广告主视觉,产品代言人广告大片, 系列产品代言人广告短片,及一支播放于纽约时代广场的15秒广告大片,还包括一套限量版产品包装设计。


Campaign Spot (30 Seconds)

 

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Campaign Spot (15 Seconds)

 

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New York City / Times Square 

 

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Print Campaign Key Visuals


Jing Boran / See It All

 

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Ouyang Nana / Hear It All

 

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Rosie Yang / Say It All

 

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感官新启 / Open Up, featuring Jing Boran, Ouyang Nana, & Rosie Yang

 

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Apple In-Store Event / James Jean

“Turn It On” w/ Liu Wen

Puma

 

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We created :45 and :15 second commercials for Puma featuring international supermodel and actress Liu Wen. The film was part of the launch of Liu Wen’s brand ambassadorship for Puma in Asia. While treading in her Ignite Disc footwear, the spot tells the story of Liu Wen’s everyday “Turn It On” moments and gives us an inside look at the rigorous training and running routines required to maintain her world-class runway glamour. Forever Faster!


我们为Puma品牌创作了45秒版和15秒版的短片以呈现国际超模女星刘雯的真实风范,该片也完美揭开了刘雯成为其品牌最新亚洲代言人的序幕。作品讲述了刘雯在其日常生活中脚踩Ignite Disc跑鞋的“Turn It On”时刻,并揭示了世界级超模为保持其在梯台上的完美状态是如何在背后严格坚持训练及常规运动的。Forever Faster!

 

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Behind the Scenes

 

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