Tag Archives: Disney

Toy Story 4

Disney

 

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In support of Toy Story 4’s China release, we designed a fun, interactive WeChat H5 game themed around a road trip, similar to the movie plot.

To build hype ahead of the release, the game features five characters from the film. The game begins with players choosing a character that best fits them. On the ‘character selection’ screen, descriptions of each toy’s personality and motives give fans a sneak peak of what to expect from the forthcoming movie. After choosing a character, players can then share a character poster on their WeChat circle and invite friends to help assemble a full five-person team. Players can also accept a friend’s invitation to join an existing team.

Those who’ve successfully assembled full five-man teams were entered into a raffle for a chance to win a Toy Story-themed vacation getaway.


为配合迪士尼影业的《玩具总动员4》在国内上映的宣传,我们为其设计了一款微信H5小游戏,并巧妙的将电影主题元素充分融入进了整个公路旅行小游戏中。

在这款主题为公路旅行的游戏中共展示五个电影中的玩具形象并介绍了其性格,让用户可以提前了解新角色的性格,并对电影产生更多期待。参与的用户将通过自建团队或接受邀请的方式与自己的玩伴一起组成5人团队。每位用户通过选择和自己的性格特点符合的玩具角色来参与游戏并进行分享。

成功组队的幸运团队有幸体验一次《玩具总动员4》专属旅行。

Cinema Release Calendar

Disney

To support Disney’s 2019 cinema releases, we designed and produced a year-long calendar featuring characters, release dates, and movie synopses for the years’ upcoming films.

The characters and calendar months can be broken off into standalone cutout elements. The calendar comes with a wooden stand on which fans can assemble and arrange the elements into a fun, interactive table-top display.

The calendar was distributed to China-market KOLs / influencers, super fans, and other Disney partners / friends.


为配合迪士尼影业宣传其将在2019年上映的全部影片,我们为其设计了2019年的年历,并将每部影片的介绍及主要人物形象根据上映日期设计在了对应的月份卡片上。


整张年历采用拼图的制作形式,我们的创意将每部影片里的主角形象及单月月历做成可拆解的独立卡片,并随年历附送一只木制卡槽,影迷可根据自己的喜好任意拼贴组合其中的月历卡及角色形象卡片。

品牌将该日历送给合作伙伴,创意人,及忠实粉丝作为新年礼物。

Artist Tee Collection

Disney

We ​created a ​collections of custom graphic tees for The Disney Store (China)​. We collaborated with 11 leading-edge Chinese artists and designers ​to ​re-imagining classic Disney characters​ for the collection. Artists featured in the collection include: Sally Zou, Calvin Ho, Jaye Kang, Hua Tunan, Nod Young, Wang2Mu, Left, Lulu, Spoony, Hong Hua and Mei Lin.


我们为中国迪士尼商店创作了定制图案T恤系列。为此我们与11位中国先锋艺术家及设计师合作以迪士尼人物为原型进行再创作。参与此次合作的艺术家包括:Sally Zou, Calvin Ho, Jaye Kang, 画图男, Nod Young, 王二木, Left, Lulu, Spoony, Hong Hua以及Mei Lin.


Donald Duck / Sally Zou


Maleficent / Calvin Ho


Evil Queen / Jaye Kang


Mickey Mouse / Hua Tunan


Goofy / Nod Young


Mickey Mouse / Wang2Mu


Tinkerbell / Left


Mickey Mouse / Lulu


Buzz Lightyear / Spoony


Minnie & Mickey Mouse / Hong Hua


Snow White / Mei Lin