Tag Archives: in-store

In-Store Art Program

Lululemon

We developed a series of art installations for Lululemon retail stores in Xi’an, Chongqing, and Xiamen. The installations integrate local culture with the spirit of the Lululemon brand: fun, dynamic, pioneering.


我们为服装品牌Lululemon在西安、重庆及厦门新开的指定门店创作了一系列墙面装饰艺术作品。该系列在基于品牌一直强调的乐趣、动感等特性的同时,将当地的城市文化元素巧妙的融入在三幅作品中。


重庆 CHONGQING

Chongqing is famous for its spicy food and hotpot. The artwork personifies a Lululemon “chili pepper” character engaging in daily Chongqing life (sports, yoga, hotpot, spicy food, Majiang, etc.) and exploring iconic landmarks. The installation format was modeled after a traditional “9-chambered” hot-pot. Hidden throughout the composition are Lululemon branded “Easter eggs” for consumers to discover.


作品名:无辣不欢

作品概念:重庆嗜辣视火锅如命。这幅作品将Lululemon拟作“辣椒人”,展现其一天的重庆生活:做运动/吃火锅/吃串串//打麻将…从中也展示了重庆的地标建筑。整幅作品的外型创意受传统九宫格火锅启发,将品牌元素作为“彩蛋”贯穿于画面中。


厦门 XIAMEN

Inspired by a treasure map of the area (including the island of Gulangyu), we explore the landscapes and cultural elements of Xiamen. The map leads consumers to find branded “Easter eggs” throughout a type design of Lululemon’s mantra “Sweat, Grow, Bond.”


作品名:城市寻宝

作品概念:该作品结合品牌宣言中的”Sweat, Grow, Bond”,精心设计了一副城市寻“宝”图, 跟随寻“宝”图的路径,探索厦门标志建筑及特色,找寻藏匿于其中的品牌“彩蛋”。


西安 XI’AN

A 3-panel installation combining signature Lululemon fabrics in 3D interpretations of Xi’an’s long history and rich culture (Great Wild Goose Pagoda, Terracotta Warriors, “wide” noodles’, etc.), juxtaposed with contemporary yoga poses. The installation presents a harmonious balance of modern and traditional in Xi’An.


作品名:瑜伽兵马俑

作品概念:通过3幅面料画的设计,充分利用品牌面料特性展现另一种风味的西安。畅游于西安古都历史魅力之处,从大雁塔到兵马俑,多变的瑜伽动作让兵马俑的形象更为灵动,全然体现了现代与传统的完美结合。


深圳 SHEN ZHEN

Shenzhen is China’s digital products manufacturing center, which drives the concept of “mobile phone people”. Through this concept, we would like to deliver the message of doing more sports instead of using digital products to the audience.
The whole artwork is based on the urban landscape of Shenzhen, surrounded by green plants. Interspersed with brand and city elements, showing Lululemon’s brand spirit and fun in the artwork. It is combined with Lululemon’s unique brand elements to create a lifelike sports scene, such as: yoga, bicycling , running, skipping, etc.


作品名:悠游数码城

作品概念:深圳是中国的数码产品生产中心,由此衍射出手机人的概念,通过这个概念提醒大家应该适时的放下手中的数码产品出来多多做一些出汗运动。
整个artwork以绿植环绕中深圳城市景观为基底。在细节末支处穿插品牌元素及深圳日常生活元素,展现Lululemon的品牌精神和与城市融合的趣味性,再与Lululemon独特的健康运动元素结合构成一幅栩栩如生的景象,运动内容如:瑜伽,自行车,跑步,跳绳等。