We developed a series of art installations for Lululemon retail stores in Xi’an, Chongqing, Xiamen，Shanghai,etc. The installations integrate local culture with the spirit of the Lululemon brand: fun, dynamic, pioneering.
It’s no secret that Chongqingers love spicy food and hotpot. With that in mind, this artwork centers on these two quintessential elements of the Chongqing lifestyle. Modeled after traditional Chongqing-style hotpot, the artwork’s circular composition is divided into nine frames.
In each standalone scene, a cast of humanoid hot peppers is shown going about their day. Whether it be exercising, bonding with friends over hotpot, enjoying street food, playing mahjong, or riding on subway lines that cut through high rises, these familiar Chongqing activities are brought to life through our playful illustrations.
City Treasure Map
The artwork for Xiamen features Lululemon’s mantra of “Sweat, Grow, Bond” designed in the likeness of a treasure map.
Housed inside the type design are illustrations depicting some of the city’s most distinctive characteristics, such as its beautiful coasts and the active, yet unrushed, lifestyle of the locals. The map leads consumers on a treasure hunt where they’ll discover iconic Xiamen cityscapes and Lululemon-themed easter eggs throughout.
作品结合品牌宣言中的”Sweat, Grow, Bond”三个关键词，精心设计了一副悠闲厦门的城市寻“宝”图。
Centered on Xi’an as an ancient capital and dining destination, this three-panel installation uses Lululemon’s distinctive fabrics to show the city from a fresh perspective. Each design uses colors and materials from the brand’s apparel and yoga mats to evoke the historic charm of old Xi’an, featuring sites like the Wild Goose Pagoda and the Terracotta Army. Different yoga poses give the terracotta warrior a livelier, active look, perfectly combining the traditional and the modern.
深圳 SHEN ZHEN
Exploring the High-Tech City
Shenzhen is the heart of China’s electronics industry, and this artwork uses a series of “Screenhead” characters to encourage people to put down their devices, head outdoors, and work up a sweat. In a city panorama surrounded by green mountains, the scene shows the Screenhead characters in Lululemon apparel engaged in active lifestyle activities like yoga, biking, jogging, and skipping rope. Brand elements and everyday details from Shenzhen are integrated throughout the composition, showing the spirit of Lululemon and how fun getting out in the city can be.
上海七宝 SHANGHAI QIBAO
Inspired by the tagline “Ignite Possibility,” we’ve designed an art installation that uses layered elements, staggered placement, and concave alphabet letters to imaginative effect. Within each alphabet character, viewers are given a glimpse into the whimsical universe of Lululemon, a world populated by sports lovers. The bottom and middle row depict familiar Shanghai landmarks and surrounding areas while the top row features the nearby ancient town of Qibao. Through this installation, we pay homage to the active lifestyle long celebrated by Lululemon.