Tag Archives: join tsai

Seasonal Campaign

adidas Originals

We created the 2015 Fall / Winter seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, JolinTsai, and Gianna Jun in raw, authentic, urban environments, the campaign key visuals communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul with assets used in nationwide print media, retail / point-of-sale, and digitally. We collaborated with Detroit-based photographer Jeremy Deputat, Beijing-based photographer Chen Man, Seoul-based photographer Hong JangHyun, with select imagery also shot by agency creative director Adam Schokora.


我们为adidas Originals 2015 秋冬系列创作了平面硬广。这次的主视觉结合了色彩丰富的城市场景真实展现了其品牌代言人陈奕迅、范冰冰、蔡依林和全智贤的形象,在真实的城市场景中还原了品牌的街头时尚精神。

平面硬广分别拍摄于北京、台湾、香港和首尔,并被广泛运用于其全国零售店铺,网络,户外和平面媒体的广告栏。我们与来自于底特律的摄影师Jeremy Deputat,北京摄影师陈漫,首尔摄影师Hong JangHyun及本机构的创意总监Adam Schokora共同合作完成了这一季的主视觉拍摄。


Eason Chan / 陈奕迅

Behind the Scenes w/ Eason Chan for adidas Originals 2015 Fall / Winter Campaign

 

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Eason Chan / Superstar Campaign

 

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Fan Bingbing / 范冰冰

Behind the Scenes w/ Fan Bingbing for adidas Originals 2015 Fall / Winter Campaign

 

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Fan Bingbing / Superstar Campaign

 

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Jolin Tsai / 蔡依林

Behind the Scenes w/Jolin Tsai for adidas Originals 2015 Fall / Winter Campaign

 

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Jolin Tsai / Superstar Campaign

 

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Gianna Jun / 全智贤

Behind the Scenes w/Gianna Jun for adidas Originals 2015 Fall / Winter Campaign

 

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Gianna Jun / Superstar Campaign

 

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Li Tianlun / Superstar Campaign

 

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VJ Mian / Superstar Campaign

 

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Hua Tunan / Superstar Campaign

 

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October Print Campaign

Seasonal Campaign

adidas Originals

We created the 2015 Spring / Summer seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, JolinTsai, and Gianna Jun, we combined a colorful palette with authentic, raw urban environments to communicate the brand’s true street fashion spirit.

The campaign was shot in Beijing, Taiwan, Shanghai, and Seoul with assets used in nationwide print media, retail / point-of-sale, and digitally. We collaborated with Detroit-based photographer Jeremy Deputat, London-based Photographer Jeff Hahn, Beijing-based photographer Chen Man, and Seoul-based photographer Hong JangHyun.


我们为adidas Originals 2015年春夏系列创作了平面硬广。这次的主视觉结合了色彩丰富的城市场景真实展现了其品牌代言人陈奕迅、范冰冰、蔡依林和全智贤的形象,并还原品牌的街头时尚精神。

平面硬广分别拍摄于北京、台湾、香港和首尔,并被广泛运用于其全国零售店铺,网络,户外和平面媒体的广告栏。我们与来自于底特律的摄影师Jeremy Deputat,伦敦摄影师Jeff Hahn,北京摄影师陈漫以及首尔摄影师Hong JangHyun共同合作完成了这一季的主视觉拍摄。


Eason Chan / 陈奕迅

adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Eason Chan

 

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Fan Bingbing / 范冰冰

adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Fan Bingbing

 

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adidas Originals 2015 Spring / Summer, Women’s Unstoppable Campaign

 

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Jolin Tsai / 蔡依林

adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Jolin Tsai

 

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Gianna Jun / 全智贤

adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Gianna Jun

 

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Women’s “Unstoppable” Campaign

adidas Originals

 

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We created a spot for adidas Originals’ “Unstoppable” women’s campaign featuring the brand’s four leading ladies: Rita Ora, Fan Bingbing, Gianna Jun, and Jolin Tsai. The film combines photography stills, live-action footage, and stop-motion animation into a fun, experimental treatment.


我们为adidas Originals名为“势不可挡”的女子系列广告制作了一条视频短片,主角是该品牌的四位女星代言人:Rita Ora、范冰冰、全智贤及蔡依林。短片将静态照片与动态影像相结合以类似定格动画的方式为大家呈现出有趣且略带实验感的效果。

Seasonal Campaign

adidas Originals

We created the Fall / Winter 2014 seasonal campaign for adidas Originals in Greater China. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, Charlene Choi, Gianna Jun, and JJ Lin in raw authentic urban environments, the campaign key visuals and videos communicated the true street fashion spirit of the brand.

The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul, with assets used nationwide in retail / point-of-sale, digital, and print media. For the project, we collaborated with New York-based photographer Carmen Chan, Beijing-based photographer Chen Man, and Seoul-based photographer Hong JangHyun.


我们为adidas Originals中国大陆地区2014年秋冬系列创作了季度广告。这次的主视觉和短片真实展现出其品牌代言人陈奕迅、范冰冰、蔡卓妍、全智贤和林俊杰的形象,在真实的城市场景中还原了品牌的街头时尚精神。

该系列广告于北京、台湾、香港以及首尔拍摄,作品被广泛运用于其全国的品牌零售店铺、网络和平面媒体的广告栏。与此同时,我们与来自于纽约的摄影师Carmen Chan、北京摄影师陈漫以及韩国摄影师Hong JangHyun共同合作完成了这一季的平面主视觉。


Eason Chan / 陈奕迅

 

Eason Chan’s “City Adventure”

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Fan Bingbing / 范冰冰

 

Fan Bingbing’s “Monochromatic City Daydream”

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J.J. Lin / 林俊杰

 

J.J. Lin / “My ZX Flux”

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Charlene Choi / 蔡卓妍

 

Charlene Choi / “My ZX Flux”

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Gianna Jun / 全智贤

 

Gianna Jun ​- 2014 ​Fall / Winter Collection

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