Ori.Union

Juxtaposed against the backdrop of a Shanghai landmark, the Ori.Union pop-up exists at a critical juncture in the history of Zhangyuan 77. Previously occupied by the government and left to languish, plans have been set forth to revitalise Zhangyuan 77 as an entertainment and cultural hub, just as it was at the turn of the century. This concept store from Ori Bazaar serves as a sneak peak of what’s to come in this traditional shikumen-style building.


背靠充满上海元素的地标张园77号,潮流快闪店Ori.Union在这个建筑的历史转角时期一跃而现。张园77号作为上海石库门建筑遗产,之前是政府用地,缺乏发展活力,在世纪之交时期致力于发展成为文娱中心。来自上海原来市集的Ori.Union概念店提供了一个服务,让我们得以预览这个传统石库门风格建筑未来的样子。

As the largest freestanding building remaining in the Zhangyuan heritage area, Zhangyuan 77’s structure is impressive. At three-stories high, it’s a symmetrical copper-domed building flanked by thin, long open hallways on either sides. Its most distinctive feature though, is perhaps the expansive white front facade, which no other building in Zhangyuan has.


张园77号是整个文化遗产园区内里存留下来的最大独栋式建筑,气派恢弘,足有三层楼高,中央是一个铜铸圆顶,两侧延伸出细长的走廊,呈几何对称结构。不过这里最为独树一帜之处或许当属其开阔的白色正墙面,整个张园里独此一家。

After seeing too many markets that they considered as thoughtless, not commercial enough, or simply “not as we imagined,” Gabriel and Shan of Ori.Union took the initiative this year to redefine what a bazaar should be. This eventually led them to experiment with the longer duration, more conceptually demanding pop-up store.


来自Ori.Union的Gabriel和Shan在走访过很多市集后,一致认为那些市集要么缺乏思考,要么不够商业化,或者就是“非他们所期望的那样”,因此今年采取主动,旨在重新定义市集应该有的样子。这也最终导致他们去试着去开一家更概念化,比普通市集更长久的快闪店。

Following the idea of experimentation, Ori.Union was constructed around the theme of “lab.” The entire store is decked out in futuristic silver foil and neon signs, which when combined with the old existing woodwork and peeling paint, form a high-contrast, eye-catching space that is ambiguous in time.


为了紧跟先锋想法,这次快闪店的主题就是“实验室”。整个Ori.Union空间以充满未来感的银色箔片和霓虹灯做为装饰,同时结合老旧的掉漆木质品,产生出强烈的对比感,在时间模糊不清的空间里让人眼前一亮。

After the pop-up ends, Zhangyuan 77 will be closed for renovations. Apart from the front salons housing temporary stores, the rest of the building is already unoccupied. A forbidden visit inside yields eerie, dusty spaces and deteriorating office furniture that whispers of the space’s previous tenants. Quiet and sleepy, Zhangyuan 77 awaits patiently for its reincarnation back to glory.


快闪店结束后,张园77号将闭门整修。目前建筑的前门留出了一些空间给商家做临时商店,但其他的部分都已封闭。禁止人群靠近走访,尘土飞扬的空间变得诡异怪诞,家居渐次破败,暗自低语往昔住客的点点滴滴。静穆而尘封的张园77号耐心等待涅槃化生,重归荣耀。

Address:
No. 77 Weihai Road, Lane 590
Jing’an District, Shanghai
People’s Republic of China

Dates:
December 1 ~ December 22, 2016

Hours:
11am ~ 5pm

 

WeChat: OriStudio

 

Contributor & Photographer: Kiwi Qin
Additional Images Courtesy of OriStudio


地址:
中国
上海市静安区
威海路590弄77号

闪店日期:
2016年12月1日——12月22日

营业时间:
早上11点至晚上5点

 

微信: OriStudio

 

供稿人与摄影师: Kiwi Qin
附加图片由OriStudio提供