TRIBE, located in Beijing’s Sanlitun, is a restaurant founded by Yu Min (Yvonne Yu). It’s an all-organic restaurant, a rarity in the city. Operating with the concept of “you are what you eat, drink, breathe.” This sleek and modern restaurant uses only the freshest ingredients for all of their dishes, evident from their ever-changing menu that varies based on the season. TRIBE offers delicious and all-organic food, alongside a wide selection of tasty beverages. Yvonne, born in Sichuan, still holds a nostalgic fondness for the food she grew up with and finds inspiration in those familiar flavors from her childhood. This nostalgia carries over to the restaurant, where they cook up reimagined, healthier versions of traditional Sichuan dishes.
TRIBE由创意人余敏（Yvonne Yu）女士开设于北京三里屯，是京城少有的有机食品餐厅之一。秉承着”you are what you eat, drink, breathe”，从有机农产品，到各类饮品，在这个现代简洁的餐厅里，有着新鲜健康的当季菜品和每一季不同的菜式。因为来自四川的Yvonne对家乡菜的念念不忘，这里甚至有着用TRIBE的方式改进的四川菜。
“Oat noodles, Sichuan chicken salad – these are some of the menu items based around traditional Sichuan dishes, but done in a healthier manner. For all of our dishes, we try to use vegetables from the current season, less cooking, and no frying. We try to preserve all possible nutrients in every dish, while also factoring in the amount protein and carbohydrates. We want each single one of our dishes to be nutritionally balanced,” Yvonne tells us. In the ten years that she’s spent in Beijing, she has seen the city’s culinary scene flourish and become more and more creative. When it comes to better dining choices, the gap between Beijing and other metropolitan cities have shrunk, but there’s still a long way to go.
It is a challenging task running an all-organic restaurant in this vast expanse of traditional restaurants that most people are accustomed to. TRIBE has to change people’s preconceived notions of all-organic food, first by increasing people’s understanding of the benefits from eating nutritionally balanced meals, and then getting them more used to food with a lighter taste. Besides their regularly hosted seminars, TRIBE also spreads awareness through their WeChat account. “To be honest, everyone already knows that there are benefits to eating organic food, but they feel like it’s meaningless in Beijing,” says Yvonne. “It’s impossible to improve the air quality here anytime soon, but people can still choose to use naturally grown ingredients. When there’s more demand for these types of ingredients, it will encourage more farms to employ organic methods. Then at the same time, it will draw more attention to the importance of a healthy environment. Step by step, we can slowly change people’s perspectives and eventually make positive changes to the environment.”
Before founding TRIBE in 2014, Yvonne ran her own brand design company. But her ongoing quest for thoughtfully prepared cuisine and a healthier lifestyle led to the creation of TRIBE. Coming from a creative background, she recalls the tightly knit sense of community that workshops can offer. With that in mind, TRIBE often hosts many different events: themed runs with participants wearing Halloween costumes; yoga classes; face-to-face lessons with hat designers; and even having dinner with candlemakers to learn how to make scented candles.
“From paying more attention to personal health, to being more aware about our environment. Just individuals doing these things aren’t enough, we need entire communities to work towards these goals for it to be meaningful.” Yvonne’s conviction carries over to TRIBE’s entire mentality. Recently, she opened TRIBE Nutrition at the SOHO in Sanlitun. This new store of hers is focused around tailoring nutritionally balanced meals for fitness enthusiasts. Furthermore, their new store in Lido will be opening just around the corner. Many guest chefs will be collaborating with this store, and the larger space will be also be able to host live performances, as well as more frequent workshop sessions. TRIBE is a perfect example of successfully balancing creativity and entrepreneurship. It isn’t just a restaurant – the very name itself represents the power of a group of like-minded people coming together in passionate pursuit of a common goal.
“从关注自己自身的健康，去提倡各位关注环境问题。不只个人，更要有社区的发展，这才是有意义的。”这正是Yvonne所坚信的，也是TRIBE所坚信的。最近TRIBE在三里屯SOHO开设了TRIBE Nutrition，为健身人士量身定制营养餐。此外丽都新店也开张在即，届时将有与不同嘉宾厨师的合作，有更大的场地以提供现场音乐表演，以及更为频繁的workshop。TRIBE正在努力做着商业和创意的平衡。 正如这间餐厅的名字一样，TRIBE不只是一家餐厅，更似一个将拥有同样追求和生活热情的人群聚集一起的力量。
Hongjie Mansion, Bldg 3, 1F, South Entrance
2 Workers’ Stadium E. Road (Workers’ Stadium East Entrance)
Chaoyang District, Beijing
People’s Republic of China