Recognized today by its iconic checkerboard slip-ons and ‘Off the Wall’ slogan, Vans was able to separate its path from that of other sneaker brands by spending the last several decades building up a unique brand identity. In the early 1970s, Vans created skate shoes for now-legendary skateboarders Tony Alva and Stacy Peralta—the so-called “pioneers” of modern skateboarding. The shoes were a huge commercial success, and the rest, as they say, was history. With its feet firmly rooted in this rich legacy, Vans went on to become the ultimate supporter and embodiment of youth culture through its myriad of involvements in the action sports, music, art, and street fashion world. Learn more about this culture-driving brand in the 44th issue of B magazine.
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- Year of Publication: 2013
- Language: English
- Number of Pages: 160
- Dimensions: 17 cm x 24 cm
通过几十年 Vans 斥资不菲所建立起独特的品牌形象，现在，只需通过 Vans 标志性的 Slip-on 滑板鞋和“Off the Wall”标语，就能把 Vans 与其他运动品牌区分开来。在上世纪 70 年代早期，Vans 为现在传奇的滑板运动员 Tony Alva 和 Stacy Peralta 设计了可谓现代滑板运动鞋的“先驱号”板鞋。这双鞋在商业上获得了巨大的成功，而其余的，就像他们说的，都成了历史。凭借着深厚的历史渊源，Vans 通过其对体育、音乐、艺术和街头时尚的大量跨界，成为了青年文化的终极支持者和代表。
- 尺寸： 17 x 24 厘米