Cinema Release Calendar

Disney

To support Disney’s 2019 cinema releases, we designed and produced a year-long calendar featuring characters, release dates, and movie synopses for the years’ upcoming films.

The characters and calendar months can be broken off into standalone cutout elements. The calendar comes with a wooden stand on which fans can assemble and arrange the elements into a fun, interactive table-top display.

The calendar was distributed to China-market KOLs / influencers, super fans, and other Disney partners / friends.


为配合迪士尼影业宣传其将在2019年上映的全部影片,我们为其设计了2019年的年历,并将每部影片的介绍及主要人物形象根据上映日期设计在了对应的月份卡片上。


整张年历采用拼图的制作形式,我们的创意将每部影片里的主角形象及单月月历做成可拆解的独立卡片,并随年历附送一只木制卡槽,影迷可根据自己的喜好任意拼贴组合其中的月历卡及角色形象卡片。

品牌将该日历送给合作伙伴,创意人,及忠实粉丝作为新年礼物。

Brand Launch

Yo! Tea / 唷! 茶

 

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We launched a new experimental brand for Coca Cola called Yo! Tea (唷! 茶). The flavored-tea brand embodies the free spirited attitudes of China’s post-90 & 00’s generation and riffs on the recent explosion of street / hip-hop culture throughout Greater China.

Our work for Yo! Tea is ongoing as the brand tests the market and continues to grow, but to date, deliverables have focused mainly on packaging design, copywriting, OOH and POS key visual advertisements, as well as a variety of internal strategy and branding efforts.


我们为可口可乐品牌全新推出的实验品牌 – 唷! 茶的上市提供了全方位创意支持。近两年该多风味茶饮料在大中华区以嘻哈街头风为卖点以表达中国90后00后的新生代大学生放飞自我、无拘无束的自由精神。

在品牌初期上市和扩张期,我们为唷! 茶的创意内容产出尚在不断增加,迄今为止,我们主要负责其全线产品包装设计、文案创作、户外广告、门店主视觉硬广以及各种内部策略推广物料。


 

 

KEY VISUALS