About Neocha
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NEOCHA / Delivering ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Since 2007.
To learn about our client work, click here.
To explore our magazine & online shop, click here.
To see our full credentials deck, e-mail us at: hello@neocha.com
Neocha, or 新茶, originally derived from the Chinese internet slang niú bī (牛逼), or its more polite version, niú chā (牛X). Both were popular phrases at the time of our founding (2007) and in a roundabout way mean “fucking awesome.”
The more official translation of Neocha, though, is “new tea,” which is a homage to our signature neo-traditional aesthetic. “Neo” represents our fearlessness in exploring new technologies, new ideas, and new creative solutions, while “Cha” (meaning “tea” in Chinese) honors artistic tradition, culture, and our deep appreciation for the arts.
Neocha，或称“新茶”，最初来源于中国网络流行语“牛逼”
Neocha 更官方的中文名来源于：“新茶”，它象征着我们对“
Hongqiao Rd., Lane 772, Bldg. 2, 1F
Xuhui District, Shanghai
200030
(+86) 021 3230 1591
