We created a series of short videos to help promote key monthly products featured on Net-A-Porter. The video content was developed to be fun and playful, using the products as characters and props in mini-thematic storytelling. The final work was leveraged in brand social media campaigns on platforms through China including Tik Tok, Little Red Book, and Weibo.

Lycra engaged Neocha to create a campaign for the brand’s LYCRA® Anti-Slip Fiber, a new spandex technology designed to solve the unsightly problem of seam slippage and baggy puckering that occurs in denim after extended wear.

We developed a creative concept that focused the storytelling on how we wear our jeans: No Matter How You Wear Your Jeans, KEEP MOVING!

Regardless of how we wear our jeans, LYCRA® Anti-Slip Fiber delivers on its promised benefits of less slippage and puckering.

To bring the story alive visually, we utilize the body language of dancers and models in fun, bold, fashion-forward poses and movements that represent the myriad of ways we wear our jeans (and how they still look great).

Stride, flip，step, run, jump, spin, sway, swing, kick, stretch, dance, bend, rock & roll, bounce & recover, strut, shimmy, play……with denim that endures and sustains.

Lycra Anti-Slip keeps your denim (and you!) looking great with premium aesthetics, a flawless fit, and lasting durability.

No matter how you move in your jeans, KEEP MOVING!