We created a series of short videos to help promote key monthly products featured on Net-A-Porter. The video content was developed to be fun and playful, using the products as characters and props in mini-thematic storytelling. The final work was leveraged in brand social media campaigns on platforms through China including Tik Tok, Little Red Book, and Weibo.

In support of Schick’s women’s razor series INTUITION, we designed two limited-edition packaging solutions inspired by the brand’s Miss Swan backstory.

In line with the aesthetic of target market consumers, the packaging designs highlight the elegance, sophistication, and fashion sense of Chinese women. Surrounded by dense forests, flowers and clouds, the all-over illustration treatment creates a mysterious and subdued atmosphere. The swans are symmetrically centered on the main product box, swinging out upon opening with graceful lines and shapes. The box interior reveals the product together with a swan crystal razor holder for convenient sink-side accessibility, plus additional razor heads.