About Neocha
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NEOCHA / Delivering ambitious ideas and inspired storytelling for the most forward-thinking brands in the world. Since 2007.
To learn about our client work, click here.
To explore our magazine & online shop, click here.
To see our full credentials deck, e-mail us at: hello@neocha.com
Neocha, or 新茶, originally derived from the Chinese internet slang niú bī (牛逼), or its more polite version, niú chā (牛X). Both were popular phrases at the time of our founding (2007) and in a roundabout way mean “fucking awesome.”
The more official translation of Neocha, though, is “new tea,” which is a homage to our signature neo-traditional aesthetic. “Neo” represents our fearlessness in exploring new technologies, new ideas, and new creative solutions, while “Cha” (meaning “tea” in Chinese) honors artistic tradition, culture, and our deep appreciation for the arts.
Neocha，或称“新茶”，最初来源于中国网络流行语“牛逼”，更委婉的说法就是“牛X”，这两个词皆是我们创立之初 2007 年的网络流行语，内涵都隐射着“真TM厉害”的意思。
Neocha 更官方的中文名来源于：“新茶”，它象征着我们对“创新”与“传统”的结合的一种致敬。“新”代表了我们在探索新技术、新理念和新的创意方案时无所畏惧的精神，而“茶”则意味着我们推崇传统艺术、文化和对艺术的一种深度赞赏。
Hongqiao Rd., Lane 772, Bldg. 2, 1F
Xuhui District, Shanghai
200030
(+86) 021 3230 1591
