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We developed the visual identity for Luckin Coffee’s Iced Coffee Campaign, titled Summer Chill Out. The visual package included two customized brand logo treatments for ice cup packaging, two main key visuals for adaptations, and an animated campaign film.
The campaign aims to convey a sense of being young, relaxed vibes, and summertime fun, all while living an active lifestyle outdoors while enjoying healthy beverages along the way.
To create the campaign, we developed a City Pop visual aesthetic and collaborated with Jakarta based artist Ardhira Putra.
我们为瑞幸咖啡冰咖啡宣传活动“Summer Chill Out”制作了一系列的视觉物料。整体包括两款用于冰杯包装的品牌定制logo设计、两张主视觉海报设计和一条动画宣传短片。
此次推广旨在传递一种年轻、轻松的氛围，同时又充满乐趣的夏日。大家一边在户外享受积极的生活方式，一边饮用健康的饮品。
为了打造此次活动的视觉，我们与来自雅加达艺术家Ardhira Putra进行合作进一步开拓了流行城市的视觉美学。
CAMPAIGN FILM STILL FRAMES
KEY VISUALS
BAGS & CUP SLEEVES
LOGO CUP DESIGNS
STORE WINDOWS
