MISS SWAN | Neocha – Creative Agency

In support of Schick’s women’s razor series INTUITION, we designed two limited-edition packaging solutions inspired by the brand’s Miss Swan backstory.

In line with the aesthetic of target market consumers, the packaging designs highlight the elegance, sophistication, and fashion sense of Chinese women. Surrounded by dense forests, flowers and clouds, the all-over illustration treatment creates a mysterious and subdued atmosphere. The swans are symmetrically centered on the main product box, swinging out upon opening with graceful lines and shapes. The box interior reveals the product together with a swan crystal razor holder for convenient sink-side accessibility, plus additional razor heads.

为配合Schick女刀系列Intuition市场推广，我们在其以浪漫天鹅为设计灵感的基础上为其设计了两款限量款包装并在线下进行发售。

两款包装设计在整体色调上突出女性的优雅、精致与时尚，也更符合年轻女性消费者的美学观念。天鹅位于礼盒中心位置，与对侧盒盖对称分布，造型婉转、高雅。周围由密林与鲜花相环绕，烘托出一种神秘且静谧的风情。天鹅的云翼更成为内盒的延展要素，与产品本身产生紧密的关联。

我们通过偏离写实的奇幻色彩搭配来营造浪漫氛围，以几何形态配合平面化的着色方式突出现代感，形体适度地变形与错位，使画面更轻盈，主题更具神秘感。