ADAPTIV FIBER

LYCRA x LINING

 

无法观看?前往优酷

In support of Lining’s launch of a new male training pant, we created a CG explainer animation to communicate the main wearer benefits of LYCRA® ADAPTIV fiber — a revolutionary patent-pending polymer that proactively adapts it’s unique chemistry to meet functional needs. At rest, the polymer adapts its compressive force to deliver the right fit, shape and control. When we move, and our needs change, the polymer adapts its compressive modulus in a way that delivers what‘s needed: comfort in motion and a “stays-in-place” effect.


为了帮助推广李宁的新款男性训练裤,我们特别制作了一个 CG短片来示意其所用 LYCRA® ADAPTIV 智合智纤的主要优点 —— 它是一款正在申请专利的革命性创新纤维,独特的化学成分可自由调配以满足不同的功能需求。在静止状态下,该纤维会调整其压缩力以提供合适的贴合度、形态和控制力。当我们做出动作以及需求发生变化时,该纤维又可以快速调整其作用力来主动给予运动的舒适度和“出色保形”效果。


STILL FRAMES