We supported the global launch of “adidas Athletics,” a new category of apparel from adidas that focuses on the unique point of view of the athlete and celebrates the untold stories of players on game day.
The hero product of the adidas Athletics’ launch is the Z.N.E Hoodie, a super luxe outerwear piece designed with an athlete’s off-field comfort in mind. The Z.N.E. Hoodie delivers complete mental focus for players as it’s engineered to remove noise and visual distractions, and maximize focus in the vital moments leading up to kick off. The specialized garment allows athletes to fully tune in to their pre-game strategies and center themselves for the challenges ahead.
To help tell the Z.N.E Hoodie product story, we collaborated with actor and fitness enthusiast Eddie Peng; actress and runner Janine Chang; and NBA star Jeremy Lin to create a series of video spots and visuals that highlight key product features while giving viewers a rare glimpse into the trio’s personal rituals and mental preparations before big events and competitions.
我们为配合阿迪达斯全球发布的全新“阿迪达斯运动型格系列”，讲述了一系列以独特视角挖掘运动员及艺人在比赛运动前的攸关时刻如何进入让自己状态的故事。
作为该全新系列首推的高端户外运动明星单品，阿迪达斯的Z.N.E.连帽外套设计有助于运动员在赛前专注，减少外界干扰。该明星产品能充分屏蔽来自外界的噪音及视觉干扰，使运动员在关键时刻保持专注以最佳发挥。这个经由特别设计的外套亦可帮助运动员在赛前调整心态，以在迎战前达到精神的高度集中。
为了讲述Z.N.E.连帽外套的背后故事，我们和彭于晏（演员/运动狂热份子），张钧甯（演员/跑者）以及NBA巨星林书豪一起合作完成了一系列产品视频短片。观者可以通过短片感受到这三人在大事件和比赛前的个人精神面貌。
Eddie Peng / 彭于晏
Jeremy Lin / 林书豪
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Janine Zhang / 张钧甯
