![](https://neocha-content.oss-cn-hongkong.aliyuncs.com/wp-content/uploads/sites/3/2017/06/CocaCola-0239-Final-1.jpg)
We recently created a variety of print campaigns for Coca Cola featuring pop-star and actor Luhan. The work showcased here was for the brand’s summer campaign, Ginger-flavored “Bring Out The Heat / 热火起来” promotion, and a limited-edition “Deer Antler” bottle design (a playful pun on Luhan’s surname, which means “deer” in English).
The print campaigns were featured in print media, OOH, and point-of-sale executions throughout Greater China.
Campaign photographer was agency founder and creative director Adam J. Schokora.
We recently created a variety of print campaigns for Coca Cola featuring pop-star and actor Luhan. The work showcased here was for the brand’s summer campaign, Ginger-flavored “Bring Out The Heat / 热火起来” promotion, and a limited-edition “Deer Antler” bottle design (a playful pun on Luhan’s surname, which means “deer” in English).
The print campaigns were featured in print media, OOH, and point-of-sale executions throughout Greater China.
Campaign photographer was agency founder and creative director Adam J. Schokora.
![](https://neocha-content.oss-cn-hongkong.aliyuncs.com/wp-content/uploads/sites/3/2017/07/CocaCola-0607ssss.jpg)
![](https://neocha-content.oss-cn-hongkong.aliyuncs.com/wp-content/uploads/sites/3/2017/06/CocaCola-2177-Final.jpg)
![](https://neocha-content.oss-cn-hongkong.aliyuncs.com/wp-content/uploads/sites/3/2017/06/LUHAN-Drinking-shot-BT8I5492-20161223_.jpg)
![](https://neocha-content.oss-cn-hongkong.aliyuncs.com/wp-content/uploads/sites/3/2017/06/BT8I5551-1215-2-AjS-edit.jpg)
![](https://neocha-content.oss-cn-hongkong.aliyuncs.com/wp-content/uploads/sites/3/2017/06/ginger-coke-case-study.jpg)