We created two animated spots for LYCRA® showcasing the brand’s unique LEG CARE technologies: graduated-compression functionality, the anti-laddering design of LYCRA® FUSION™ fiber, and the easy-donning characteristics of LYCRA® MyFit™ fiber.
LYCRA®’s LEG CARE technology is used in leggings to provide users with a second-skin fit and superior comfort while relieving fatigue.
The spots bring to life the technical aspects of the product design via relatable storytelling for LYCRA®’s target audience.
The work was placed in stores worldwide and on global digital media.
我们为Lycra品牌全新推出的Leg Care科技创作了两条动画短片，以展示该科技独特的渐进式包裹力技术：Lycra Fusion防脱散纤维，以及Lycra MyFit弹力纤维。
Lycra该系列纤维面料被广泛应用于丝袜产品中，可为消费者减缓疲劳，修饰腿部线条以及提供有弹性且贴身的舒适体验。
在短片中，我们充分结合消了费者的切身体验，以幽默俏皮的方式向消费者介绍了Lycra纤维特有的技术特点。
该系列短片被用于全球线下实体店铺及数字媒体的传播。
Leg Care Technology x Fusion Fiber
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Leg Care Technology x MyFit Fiber
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