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We created a short animation for Lycra’s “Move Freely” App splash page.The piece plays loading “eye-candy” upon users opening the APP. We used the movements of a ballet dancer to help subtly communicate the softness, lightness, and elasticity of the brand’s fiber product. We also designed a t-shirt featuring the dancer as a consumer give-away gift at offline events, etc.
我们为莱卡品牌的纤维技术创作了其H5页面的开场动画，使用户在加载App时眼前一亮。我们通过一个芭蕾舞者的舞步来展现由莱卡纤维科技所生产的产品具备搞舒适感和柔韧性。我们还将动画中的舞者形象应用于其一款T恤设计中，以此作为礼品于参加线下活动的消费者分享。
