MLB Korea linked up with pop idol Sun Rui and street dancer Yang Wenhao (a.k.a Viho) in a new campaign that asks audiences “特有看头? / Are You Watching Yet?” The spot emboldens the young generation of China to flaunt their style online, inviting them to take part in a hashtag takeover (#潮感BUFF) and make themselves stand out from the crowd. The central message is simple: when it comes to style, there’s no right or wrong way, only your way.
This campaign spot was a collaboration between Neocha, Art Department, and ad agency Ogilvy.
来自韩国的潮流品牌MLB携手两位潮感先锋官孙芮与杨文昊发起一场【特有看头】的挑战，以此激发年轻人在网络上进行互动造势。标签化作潮感BUFF释放无限能量：每一面都潮，每个我都出挑！
Neocha联合Art Department及奥美为品牌推出潮感BUFF释放无限能量的视频短片，并被广泛运用于品牌的线上推广。
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