China-Made, “Drinks with Character!”

Neocha developed the visual identify for the launch of a new premium natural soda brand called PAO.

PAO is China made with 100% natural ingredients sourced locally and regionally.

From exotic fruits to fragrant teas and rare botanicals, PAO selects and blends the very finest ingredients to create truly unique and delicately extracted flavor expressions.

Visual identity work included the main brand logo, colors / fonts, key flavor icons, label, bottle / packaging, etc., as well as Chinese copywriting.

The logo mark is a is a hybrid character comprised of the Chinese words for “run 跑” and “bubble 泡,” Both words share the phonetic pronunciation of “POW,” which in Chinese pinyin is PAO.

“跑” captures the energy and uplifting spirt of the drink, while “泡” captures the refreshing quality of its bubbly carbonation and effervescence. The core task of the client brief was for us to find a way to combine this storytelling in a singular logo mark that could anchor the overall brand visual identity / packaging.

Neocha 为全新的高端天然调制苏打水品牌 PAO 推出了一组视觉包装创意。

PAO品牌的全线产品在中国生产且采用 100% 本地纯天然成分制作。从富有异国情调的水果到带有芬芳的茶叶和植物，PAO精选最优质的原材料进行混合，以生产出天然纯正的独特风味。

该套视觉设计包括：品牌logo、字体设计与配色、主打口味图标、标签、瓶身与外包装设计等，也包含了所有的中文文案。

品牌logo的创意点来自将中文字的“跑”与“泡”进行结合，其发音与中文的“跑”和“泡”发音一样，都发声“POW”，汉语拼音是PAO。

“跑”呈现了该饮品所代表的年轻活力的精神，而“泡”则展现了碳酸苏打水的独有清爽气泡质感。品牌的核心诉求是希望以叙事的方式将这两个特点融合成为一个logo，以明确整体品牌的视觉识别度。