Put Yourself Out There

We created a brand campaign for Herschel Supply Co. celebrating the importance of embracing vulnerability, taking risks, trying new things, and “Putting Yourself Out There.”

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It’s too scary. It’s too hard. She might say no. Learning new stuff is hard. What if plans fall through? What happens if the GPS stops working? What if no-one shows up? What if I’m not good enough. What if I fail? What if they laugh at me? Will I be disappointed in the end? Will I be overwhelmed?

It’s easier to just be “normal” and stick to my routine. It’s safer to stay at home where things are predictable and comfortable.

We all have these voices in our heads, because putting yourself out there isn’t for the faint of heart. It’s not recommended. But we indeed recommend it!

Stepping outside of your comfort zone can be daunting…even terrifying! But good things happen when you put yourself out there. It’s where we find the best part of life.

So get out there. Embrace the unfamiliar, discover the undiscovered, get to know the unknown. Try something new. Be vulnerable. Take a risk! Order the extra spicy. Chase your passion and make some critics along the way. What’s the best that could happen?

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To bring the campaign alive, we collaborated with three leading-edge creatives in Asia part of a larger community of inspiring people who uplift and support each other: actor, model, and artist Shen Tanaka in Tokyo; producer, songwriter, and multi-instrument musician DJ Chace in Shanghai; and prolific visual artist YK in Singapore.

Tanaka San, Chace, and YK bring us into their worlds and show us how a live well lived, is a life lived “out there”…a life of taking chances, making choices, and trying things. Only when they put theirselves out there and set their lives free do they really feel alive.