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We created a short film and print campaign for adidas Originals with Fan Bingbing to help support the brand’s “City Pack” apparel and footwear drops.
In the film, Fan Bingbing tells the story of a “Monochromatic City Dream” via abstract double exposures, stop motion, selective desaturation techniques, and black and white footage.
我们与范冰冰合作为adidas Originals的“City Pack”产品系列创作了一条短片及硬广系列。
该短片通过抽象的二次曝光，定格动画，选择性色彩保留结合黑白画面的手法，展示了范冰冰“单色城市梦”的故事。
