Tag Archives: china

In-Store Art Program

Lululemon

We developed a series of in-store art installations for Lululemon retail outlets throughout China (Xi’an, Chongqing, Shenzhen, Xiamen, Shanghai, Beijing, etc.)

The installations integrate local culture and storytelling with the spirit of the Lululemon brand (fun, dynamic, pioneering, active lifestyle) to present a vibrant and creative consumer experience.


我们为服装品牌Lululemon在西安、重庆、厦门、上海等新开的指定门店创作了一系列墙面装饰艺术作品。

该系列在基于品牌一直强调的乐趣、动感等特性的同时,将当地的城市文化元素巧妙的融入在这几幅作品中。


重庆 CHONGQING / Spicy Happiness

Spicy Happiness

It’s no secret that Chongqing‘ers love spicy food and hotpot. With that in mind, this artwork centers on these two quintessential elements of the Chongqing lifestyle.

Modeled after traditional Chongqing-style hotpot, the artwork’s circular composition is divided into nine frames. In each standalone scene, a cast of humanoid hot peppers is shown going about their day.

Whether it be exercising, bonding with friends over hotpot, enjoying street food, playing mahjong, or riding on subway lines that cut through high rises, these familiar Chongqing activities are brought to life through together with the brand in our playful illustrations.


《无辣不欢》

众做周知,重庆人嗜辣,视火锅如命。

从“辣”出发,将整幅作品的外型结构以传统九宫格火锅为基底,将lululemon品牌形象拟作“辣椒人”,利用轻松幽默的插画形式展现“lululemon辣椒人”的重庆一日体验。

巧妙的将运动/吃火锅/吃串串//打麻将集结在一张完整的画面中,而重庆的地标建筑也跃然穿插于每块故事场景。


厦门 XIAMEN / City Treasures

City Treasures

The artwork for Xiamen features Lululemon’s brand mantra of “Sweat, Grow, Bond” was reinterpreted in a type treatment designed in the likeness of a treasure map.

Housed inside the type design are illustrations depicting some of the city’s most distinctive characteristics, such as its beautiful coasts and the active, yet un-rushed, lifestyle of the locals.

The map leads consumers on a treasure hunt where they’ll discover iconic Xiamen cityscapes and Lululemon-themed easter eggs throughout.


《城市寻宝》

作品结合品牌宣言中的”Sweat, Grow, Bond”三个关键词,精心设计了一副悠闲厦门的城市寻“宝”图。

利用字母空间进行画面填充,展现出厦门靠水,有岛的地域特征以及丰富的休闲运动。

观者可跟随寻“宝”的路径,探索每个关键词中所藏匿的厦门标志建筑特色与品牌logo“彩蛋”。


西安 XI’AN / Yoga Pagoda

Yoga Pagoda

Centered on Xi’an as an ancient capital and renowned foodie destination, this three-panel installation uses layered 3D elements and fabrics from Lululemon product to show the city from a fresh perspective.

Each design uses colors and materials from the brand’s apparel and yoga mats to evoke the historic charm of old Xi’an, featuring sites like the Wild Goose Pagoda and the Terracotta Army.

Different yoga poses give the terracotta warrior a sporty look, perfectly combining the traditional and the modern.


《瑜伽兵马俑》

以西安特色美食及古都形象为创意核心,通过3幅面料画的设计,将品牌面料特性以另一种方式表达我们眼中的西安。

每幅画由lululemon服装及瑜伽垫面料进行颜色搭配及制作,通过作品使观者畅游于西安古都历史魅力之处,从大雁塔到兵马俑。

多变的瑜伽动作让兵马俑的形象更为灵动,全然体现了现代与传统的完美结合。


深圳 SHENZHEN / Hi-Tech Urban Explorations

Hi-Tech Urban Explorations

Shenzhen is the heart of China’s electronics industry, as such, for this design we created a series of “Screenhead” characters to encourage people to put down their devices, head outdoors, and work up a sweat.

In a city panorama surrounded by green mountains, this installation shows the Screenhead characters in Lululemon apparel engaged in healthy lifestyle activities like yoga, biking, jogging, and skipping rope.

Brand elements and everyday details from Shenzhen are interspersed throughout, showing the spirit of Lululemon and the fun of getting out into the city.


《悠游数码城》

深圳是中国的数码产品生产中心,由此衍射出“手机人”的概念,以提醒大家应该适时的放下手中的数码产品出来多多做一些出汗运动。

作品以绿植环绕中深圳城市景观为基底。“手机人”与Lululemon独特的健康运动元素结合构成一幅栩栩如生的景象,运动内容如:瑜伽,自行车,跑步,跳绳等。

在细枝末节处穿插品牌元素及深圳日常生活元素,展现Lululemon的品牌精神和与城市融合的趣味性。


上海七宝 SHANGHAI QIBAO / Multiverse

Multiverse

Inspired by the tagline “Ignite Possibility,” we’ve created an art installation that uses layered elements, staggered placement, and masked alphabet letters in an imaginative type design.

Within each letter, viewers are given a glimpse into the whimsical universe of Lululemon, a world populated by sports lovers and active lifestyle enthusiasts.

The bottom and middle row depict familiar modern Shanghai landmarks and surrounding areas while the top row features the nearby ancient town of Qibao (where the store is located). With this installation, we pay homage to the active lifestyle long celebrated by Lululemon and Shanghai residents alike.


《次元》

利用lululemon英文品牌宣言中的”Ignite Possibility”为设计圆心。

通过不规则排列及表层镂空再叠加多层的艺术手法,让整个艺术作品更富有想象力,打造出一个lululemon的次元空间。

从一层字体延伸至二层的lululemon运动小人再进入第三层的上海城市与七宝古镇,层层推进,将观者带入一个生动且极具趣味的世界,同时也体现出lululemon所强调的生活方式和运动精神。


北京 BEIJING / Winter Games

Winter Games

Inspired by the 2022 Beijing Winter Olympics, this imaginative design spotlights iconic architecture in the Chinese capital and a cast of winter athletes. The installation communicates the competitive spirit that sports enthusiasts can expect to see out of the ancient city in the forthcoming Games. Further, the in-store execution of the artwork is layered with several elements mechanically animated bringing alive the athletes throughout the composition.

Fun details are sprinkled throughout the composition: a snowboarder can be seen catching air over the Great Wall, a free climber is scaling the Temple of Heaven, while a skier speeds down the snow-covered roof of a traditional siheyuan. In the upper section, the moat surrounding the Forbidden City is shown frozen over, turning into an ice rink for figure skaters and hockey players. Beijing’s National Aquatic Center—the venue set to host the Winter Games—also appears in frame, teasing the upcoming competitions. All these elements come together to celebrate Beijing as the first-ever city to host both the Summer and Winter Games.


《冬运会》

受2020北京冬季奥运会的启发,该作品中将极具北京特色及代表性的建筑及景观与冬季运动相融合,用插画语言传达了将各项冬季运动以及夸张且富冲击力的画风表现在整个装置作品中,运动和建筑巧妙交织在一起,体现出北京皇城根下的冬季奥运竞技精神。此外,店铺橱窗所陈列的作品中的一些运动元素通过机械运动的形式进行了更有互动性的展示,让运动员在整个作品中更充满活力。

细细品味作品,你会发现画面中有滑雪的人越过在长城、攀岩者出现在天坛、四合院的屋顶也成为滑雪斜坡、角楼前的湖水结冰后成为冰上运动爱好者的乐园。同时,画面中的水立方也体现出现代代奥林匹克精神,预示着北京即将成为第一个举办过夏季奥运会和冬季奥运会的城市。


北京 BEIJING / Summer Games

Summer Games

Inspired by the Summer Olympics, this imaginative illustration spotlights iconic architecture in the Chinese capital and a cast of summer athletes. The installation communicates the competitive spirit that sports enthusiasts can expect to see out of the ancient city in the forthcoming Games. Further, the in-store execution of the artwork is layered with several elements mechanically animated bringing alive the athletes throughout the composition.

Fun details are sprinkled throughout the composition: a BMXer can be seen catching air over the Great Wall, a free climber is scaling the Temple of Heaven, while a hurdler jumps over the roof of a traditional siheyuan. In the upper section, the lake surrounding the Forbidden City, its turned into a water wonderland for synchronized swimmers and wind-surfers. Beijing’s National Aquatic Center—the venue set to host the Winter Games—also appears in frame, teasing the upcoming competitions. All these elements come together to celebrate Beijing as the first-ever city to host both the Summer and Winter Games.


《夏运会》

创意来源于夏运会,作品中将极具北京特色及代表性的建筑及景观与夏季运动相融合,用插画语言将各项夏季运动以夸张且富冲击力的画风表现在整个装置作品中,运动和建筑巧妙交织在一起,体现出北京皇城根下的夏季奥运精神。

细细品味作品,你会发现画面中有自行车选手越过长城、攀岩者出现在天坛、四合院的屋顶也成为跨栏辅助、角楼前的湖水成为水上运动爱好者的乐园。同时,画面中的水立方也体现出现代代奥林匹克精神,预示着北京即将成为第一个举办过夏季奥运会和冬季奥运会的城市。


上海 SHANGHAI / Physical Education

Physical Education

Located in Shanghai’s Wujiaochang, the Hopson One lululemon store is situated within a buzzing hub of college life. 

This artwork captures the youthful energy of the neighborhood, showcases the area’s distinctive architecture, and celebrates the athletic lifestyles led by local students.


《活力大学》

合生汇坐落于上海五角场,以大学社团生活与五角场特色建筑融合为灵感创作这幅画作。

充满活力的大学生展现年轻的生活方式。将观者带入一个生动且活力的大学时代,同时也体现出lululemon所强调的生活方式和运动精神。


上海 SHANGHAI / Shanghai Deco Slang

Shanghai Deco Slang

Inspired by the lululemon brand spirit and the tagline “be all in,” this mural blends iconic elements of Shanghai art deco architecture with key phrases from the brand manifesto. These phrases, rewritten with linguistic flourishes based on colloquial Shanghainese, are brought together in a cohesive geometric design.


《沪上腔调》

以品牌精神与be all in.墙面为灵感,用老上海风情建筑局部及老物件等元素中穿插manifesto中的单句,并以沪语的形式呈现manifesto的含义,将这些分散的元素用平面设计的方式重组,打造出趣味十足的艺术作品。


上海 SHANGHAI / Rhythm of the City

Rhythm of the City

Inspired by the lululemon brand spirit and the tagline “be all in,” this mural blends iconic elements of Shanghai art deco architecture with key phrases from the brand manifesto. These phrases, rewritten with linguistic flourishes based on colloquial Shanghainese, are brought together in a cohesive geometric design.


《律动城市》

上海是一座拥有自由灵魂的城市,是一个停不下来的地方,快与慢不断交替。通过流动的画面元素和流畅的画面节奏,带出运动瑜伽和城市之间的动态交融,展现城市动感和lululemon的动态生活方式。我们将人的运动轨迹可视化,利用产品面料包覆部分元素,平面和3D元素结合,组合成有节奏韵律的视觉画面。


北京蓝色港湾 BEIJING SOLANA

Beijing is a city of perpetual motion, a place where people are free to be themselves. When people first visit, they’re often in awe at its lively bustle. For those who choose to stay, they’ll quickly find themselves moving in rhythm with the city’s quickness. With considerations to these aspects of the Chinese capital, and lululemon’s focus on body and spirit, along with the brand’s commitment to an athletic lifestyle, the artwork for the lululemon store in Beijing’s SOLANA shopping mall illustrates the ways that Beijing culture and lululemon’s brand ethos intersect. Through a seemingly fluid, flowing composition, the dynamic pace of Beijing and the movement-driven mindset of the lululemon brand are brought to life.


自在动感,自在北京。人们来到北京,被首都的氛围所鼓舞和影响,不可自拔的融入到这座城市自有的节奏之中。lululemon注重身心的体验,利用科技创造身体的自由。让穿着的人可以抛开顾虑,安心自在地决定自己的感受。
北京蓝色港湾店铺内的艺术装置,希望可以通过流动的画面元素和流畅的画面节奏,带出lululemon和北京之间的动态交融,展现北京的城市动感和lululemon的动态生活方式。让北京这座城市也能随着lululemon一起动起来。

White Collar Yoga

Beijing doesn’t take breaks. Day or night, the city is forever moving. The grind doesn’t stop for Beijingers, and through this artwork, we look to visualize the urban hustle. Office workers are depicted in a variety of situations—grabbing coffee, racing off to the metro station, typing away in front of their computer, or responding to work messages. Through it all, they’ve managed to keep their love of yoga alive. In this artwork, exaggerated yoga movements and colorful characters give shape to Beijing’s bustle.


《白领瑜伽》

北京是一个永动机,一个不分白天黑夜在运转的庞大机器,日夜灯火通明,每一个北京人都努力维系着自己与这座城市的关系。这幅画通过一系列的瑜伽体式和北京白领坐在办公桌前、买咖啡、追地铁、刷手机等等的日常生活串联起来。通过人物和动作的串联叠加,带出北京生活的动感。

Beijing Attitude

No matter how busy it gets, Beijingers always seem able to maintain a positive mindset. By sticking with their sporty interests, they’re able to shed the anxiety and stress that comes with the urban hustle. Through this art work, we visualize the importance of unwinding from work through an active lifestyle—whether it be running, yoga, or even a game of ping pong.


《北京态度》

即使忙到⻜起来,也还是能保持乐观积极的状态,不骄不躁享受这⻜一般的感觉,这才是都市人向往的终极人生态度。这幅作品通过将现代人追逐时间的状态和瑜伽运动体式结合,鼓励即使在奔忙中也要自在放松的心态。

Weekend in Beijing

What do weekends look like in the older parts of Beijing? Whether it be roller blading in Houhai Park, strolling through Sanlitun, or cycling through the hutongs, Beijingers have their own ways of relaxing. This art piece, depicting different sports and Bejing landmarks, is inspired by young Beijing inhabitants who look to an active lifestyle as a means of relaxation, an ethos similarly promoted by lululemon.


《京城周末》

老北京怎么过周末的? 后北海公园滑冰,胡同遛弯,三里屯逛街,骑车乐逛胡同,北京人也有自己的放松方式。以城市生活为灵感,通过画面展现北京城市中不同的运动特色及地标,描绘当代年轻人在北京这座大城市里不断寻找自己的舒适感与轻松一刻,同时体现了lululemon所倡导的健康生活方式。


成都太古里 CHENGDU TAIKOOLI

At the mere mention of Chengdu, many things come to mind: giant pandas, tea houses, and the regional cuisine are obvious, but these barely scratch the surface of the city’s deep cultural heritage. Tapping into the visual motifs that people associate with the city, we unveiled a mural that captures the laidback lifestyle of Chengdu. From local folk culture and traditional dishes to the city’s architecture and youthful lifestyle, the characteristics that define the city share many parallels with lululemon’s brand ethos.


成都两个字就意味着大熊猫,悠闲喝茶,各种美食,蜀地文化底蕴深厚,以大众对成都的印象为这次墙面创意的主概念命名为——闲都成都,把成都当地的民俗文化,传统美食与现代化的建筑,年轻人的生活方式做结合,用有趣味性的方式呈现,体现出成都这座城市的专属特征,这与lululemon想体现的生活态度不谋而合。

Mahjong Capital

Riffing on Chengdu’s love of Mahjong, tiles from the beloved game are used to spell out “Chengdu” in Chinese. Atop the tiles, rather than the expected designs, lululemon logos and characters assuming yoga positions appear instead. Alongside them, recognizable landmarks from across Chengdu, the city’s folk art traditions, and its renowned cuisine are also imprinted for an additional playful touch.


《麻将之都》

从成都人以麻将为乐的点出发,将麻将牌作为主元素,并将麻将上的图案巧妙的用lululemon的logo和专属运动小人拼构起来,融入成都一些标志性的建筑地标,民间艺术和当地美食,以此打造出一副趣味性十足的麻将“成都”拼贴字。

Yogo Stronghold

For this artwork, mahjong tiles designed with disparate references to Chengdu culture and the lululemon brand are laid face up. On them, the city’s landmarks appear along with characters striking a range of yoga poses. Together, these designs reflect lululemon’s brand spirit and how its attitude towards living an athletic life can exist alongside Chengdu’s cultural roots.


《Yogo围城》

具有成都与lululemon特色的麻将错落有致地在麻将桌上,展现了成都悠闲与慢的文化及生活方式。该设计同样利用了lululemon的logo和专属运动小人构成lululemon专属麻将牌,更为生动的展现出品牌的生活及运动理念。

Laidback Chengdu

Pandas, bamboo grove, Sanxingdui, tea houses, chili-oil dumpings, and other aspects of Chengdu culture all make cameos on the colorful composition. The landmark building that houses this particular lululemon store even makes an appearance. The city’s inhabitants strike yoga poses against this backdrop, demonstrating the sporty but laidback lifestyle of the city and the lululemon brand.


《闲适蜀都》

结合成都的竹子,熊猫,三星堆,喝茶,钟水饺等具有代表性的地方元素,将lululemon所在店铺的地标建筑加入其中,并用各种姿态的瑜伽人物营造出成都悠闲轻松的生活氛围, 展现运动与生活处处相容的和谐理念。


上海办公室 SHANGHAI OFFICE / The Sweatlife

The Sweatlife

Without movement, life is dull. Staying active, getting sweaty, and being passionate about life are essential to a person’s well-being. “The Sweatlife” is a slogan that captures this idea to a tee, and this concept is the axis that this artwork revolves around. With overlapping characters and shapes, this art piece gives shape to movement via bold colors and abstract patterns. In the scene, the lululemon spirit is shown through a community of athletes getting sweaty in their own ways.


《热汗生活》

The sweatlife, 生活中无处不动,无处不流汗,动起来,爱生活。以Slogan为创作灵感,人物与运动的各种元素相互叠加串联起来。用生动有趣的方式来结合日常生活中的元素,让抽象场景里的人物之间产生联结。这幅作品将色块状人物进行的大胆地分割和重叠,呈现出流畅线条画面来展现运动、冥想和社群生活的结合,体现出lululemon一直在践行的价值观。

90/10

adidas

 

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To support the release of the newest addition to adidas Athletics’ high-end luxe outerwear line, Z.N.E, we explored the brand’s 90/10 concept (90% mental focus, 10% everything else) in a short film series.

The films feature Ningze Tao, a gold medal winner and Olympian swimmer; Hui Ruqi, the captain of the China women’s national volleyball team; Eddie Peng, a renowned actor and fitness buff; and Janine Chang, a celebrated actress and running enthusiast.

The series looks at how to deal with everyday distractions in order to find complete focus in preparing for our next endeavor (on or off the field).

Using premium fabrics suitable for both spring and summer, the new Z.N.E. jacket is designed with pre-game comfort in mind. Inside the hood, a sewn mantra reminds athletes to maintain a constant state of focus.


我们为阿迪达斯“运动型格系列”的高端户外新品Z.N.E发布,创作了一系列挖掘品牌90/10概念(90%的全心投入加10%的无限可能性)的短片。

我们与宁泽涛(游泳运动员),惠若琪(排球运动员),彭于晏(演员/运动狂热份子)和张钧甯(演员/跑者)共同合作完成该系列短片。

短片中,镜头跟随着四位主角,看他们如何在赛场内外对抗干扰,做到全神专注地投入。

新款Z.N.E 90/10连帽外套采用适合春夏穿着的高端舒适面料,为轻松备战而设计。更在连帽内侧植入专注箴言以激励运动员保持专注状态。

 

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NMD – What’s Next?

adidas Originals

 

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To help celebrate the 1 year anniversary of adidas Originals’ game-changing sneaker line “NMD,” we created a campaign featuring a crew of creative culture champions and fashion influencers including actors, television hosts, magazine editors, pop-singers, rappers, models, and style mavens.

We also created an animation for the campaign to show the evolution of NMD over the past year from the now-classic OG colorway to countless iterations of the extended NMD family.

The campaign ran chiefly on social media and digital channels throughout China, with some print usage as well.


我们为adidas Originals的颠覆型鞋款——NMD系列诞生一周年创作了一组以创意界文化先锋和时尚潮人为主角的平面作品,其中包括演员、主持人、杂志编辑、流行歌手、说唱艺人、模特、潮人等。借此来传达“过去赋能未来”的街头潮流精神。

我们同时也为此次推广活动创作了一条动画短片以展现NMD系列在过去一年中是如何从最初的经典配色款延伸到如今多重进阶款式及配色的NMD大家族。

该活动的平面视觉作品及其动画短片被主要用于中国大陆地区的网络和平面媒体宣传。


Higher Brothers / 海尔兄弟


Chen Haipei / 陈海沛


Jasin Chang


Cheng Yingjie / 程颖婕


HyoRaKuHi / 冯乐飞


Jenny Zeng / 曾妮


Jeffery Tung / 董又霖 


Annie Sun / 孙伊涵


Alan


Meng Jia / 孟佳


TEISAHIRO


Maxine


Chen Xi / 陈希


Jenny Zhou


Lin Zijun / 林子君

Hello, Air!

Airwear

 

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We created a brand launch campaign for Airwear, an innovative company developing personal air filtration and purification products.

The campaign, titled “Hello Air,” reintroduces us all to air, an element that is ever present, but we all too often take for granted. By shifting the focus away from Airwear’s product, the campaign elevates the conversation to the core of the brand’s mission: providing clean, healthy air.

The campaign raises consumer awareness about the air that surrounds us and the impact it has on our everyday lives. The key visuals and brand film humanize the topic with quirky and thought-provoking commentary from a cast of people we can relate to: people just like us.

The campaign hashtag #HelloAir kick-starts a conversation about clean air as part of our everyday wellness, while positioning the product as an essential consumer accessory for a healthy lifestyle.


我们为全新品牌Airwear创作了一系列上市预热宣传广告,该品牌旨在探索和研发个人空气过滤及净化的相关产品。

此广告主题“Hello Air” ,是为了让我们重新认识空气,一个始终存在却总被我们习惯性消耗着的物质。不同于将重心放在Airwear产品上,该系列广告将思考的重心转化为品牌的使命:提供纯净、健康的空气。

广告引发了人们对空气以及它与我们日常生活紧密关系的思考。平面主视觉和品牌宣传片借由一群与我们大多数人无异的年轻人之口,以一场发人深省的问答和诙谐的画面将主题人性化地表现出来。

此次宣传活动的标签#HelloAir 开启了人们关于纯净空气是我们健康生活一部分的探讨,而产品本身的定位正是我们健康生活方式中必不可少的基本配饰。

Girls in the Park

Schweppes

 

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We created a national TV and print campaign in Greater China for Coca Cola’s new Schweppes +C brand. The television commercial tells the story of a group of girls hanging out in the park. The girls, with the help of their adorable dog “Schweppy,” are up to no good in treating a handsome jogger to an unexpected surprise. But it’s not the girls who get the last laugh.

This work is inspired by and a continuation of Coca Cola’s creative tradition of “Hunk” storytelling. We worked with Vaughn Arnell and Stink (Shanghai) to direct and produce the film, respectively.

The key visuals were shot by agency creative director Adam Schokora and leveraged throughout greater China in print, digital, POS, and OOH media.


我们为可口可乐旗下的全新怡泉+C品牌创作了一支电视广告及其平面视觉形象。该广告片描述了一群女孩在公园野餐时的故事。这些女孩在她们可爱的狗狗 “Schweppy” 的帮助下去试探一个正在锻炼的帅气慢跑男孩,想要给他制造一场意外惊喜。然而笑到最后的并不是这群女孩。

该作品的灵感来源依旧沿袭了可口可乐式的创意惯例“肌肉型男”的故事类型。我们和导演Vaughn Arnell以及玩味广告(上海)有限公司联合制作了该片。

品牌主视觉由本机构创意总监Adam Schokora掌镜,被广泛用于大中华区平面媒体、网络、品牌门店以及户外媒体上。


Print Campaign

Spring Apparel Story

Vans
We created a print campaign for Vans’ S/S 16 collection, The imagery was captured in an apparel story lookbook featuring a variety of brand collaborators and ambassadors in China, including illustrator Ton Mak, guitarist Red (of the heavy metal band “Must Be Red”), tattoo artist David Pollen, rapper and parkour runner Wan Zi, and skater / actor Liu Xiangjun. The campaign was shot by agency founder and creative director Adam Schokora.

我们为Vans2016年春夏系列创作了平面硬广,图片被收录在其产品目录中,通过这些图片真实展现了各类与品牌合作的中国艺术家形象,他们包括:插画家Ton Mak、吉他手Red(女子金属核乐队”Must Be Red”成员)、纹身艺术家David Pollen、说唱艺人及跑酷达人丸子以及滑手/演员刘相君。该系列平面硬广由本机构创始人兼创意总监Adam Schokora亲自掌镜。

Music Lovers

Tonlion

 

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We created a spot to promote a fall / winter parka for fashion brand Tonlion. The parka is especially for music lovers with earphones ergonomically designed into the hood, allowing for optimized wire management and a premium listening experience. The spot combines live-action shooting, stop-motion animation, and a variety of illustration, graphic, and hand-made textural effects. The content was used digitally and in select OOH executions.


我们为服装品牌唐狮的极地羽绒系列创作了一条视频短片。该羽绒系列以耳机线替代帽绳的设计为音乐爱好者们提供了一种更为极致的聆听体验。短片将真人动态影像、定格动画,以及大量插画、绘画和手绘效果融为一体。该作品被广泛运用于网络及指定户外媒体。

Sleek Can Campaign

Sprite

We created a campaign key visual for Coca-Cola to support the company’s new “sleek can” portfolio in Greater China.

The KV features a refreshing Sprite beverage bursting in the face of a pleasantly surprised young woman.

This project was done in collaboration with Ogilvy & Mather, with photography shot by agency creative director Adam J. Schokora.


我们为可口可乐在大中华地区全新上线的“摩登新罐”拍摄了平面主视觉广告。

该平面广告呈现出清爽怡凉的雪碧汽水被打开时的瞬间迸发为画面中的女生所带来的惊喜。

我们与Ogilvy & Mather合作完成该项目,平面摄影部分由本机构的创始人兼创意总监的Adam Schokora亲自掌镜。

Year of the Monkey Campaign

Beats By Dre

We created a Chinese New Year campaign for Beats By Dre to celebrate the Year of the Monkey. The campaign theme of 感官新启 encourages us all to “Open Up” our senses and curiosity to new thoughts, to new ideas, and to new influences in order to “See It All,” “Hear It All,” and “Say It All” in the new year.

The keystone of the campaign was a product design collaboration with internationally renowned artist James Jean to create a custom headphone. The campaign also featured storytelling support from Chinese celebrities and tastemakers Jing Boran (actor, representing “See It All”), Ouyang Nana (cellist, representing “Hear It All”), and Rosie Yang (singer, representing “Say It All”).

The campaign ran in greater China and other Asia ​markets, with product available online and in-store throughout Asia.


为迎接中国传统猴年的到来,我们为Beats by Dre 品牌创作系列广告。广告主题“感官新启”激励我们在新的一年敞开心扉,打开好奇地迎接新的挑战与机遇,看心中所想,听心中所愿,说心中所念。

这支广告片的主角是与国际知名先锋艺术家James Jean合作设计的限量版耳机。该系列广告同时还邀请到井柏然 (演员, 代表”See it All”), 欧阳娜娜 (大提琴演奏家, 代表”Hear it All”), 杨凯琳 (歌手, 代表”Say it All”)来讲述与这款限量版耳机之间的故事。

该系列广告正广泛应用于大中华和亚太地区。产品已在官网发售,也可在亚太地区的Apple店铺内购买。

 

The product design collaboration showcases James Jean’s signature style in a special edition “Year of the Monkey” Solo2 wireless headphone. The concept behind the design is an unexpected play on the traditional story of The Three Wise Monkeys who “see no evil, hear no evil, and speak no evil.” Jean turns the classic proverb on its head – exploring the way we see, hear, and communicate in a modern context. His three monkeys are no longer unknowing; they can see it all, hear it all, and say it all in an instant. They are awakened, empowered, and curious. Hidden in a camouflage of flowing, white-hot flames, the monkeys’ senses are open to the energy and inspiration of a new age.


这次推出的 Beats x James Jean 猴年特别版 Solo2 Wireless 耳机设计,展现了艺术家 James Jean独特的个人风格。这次 James 的创意来源于谚语故事中“三不猴”, 分别代表 -“非礼勿视, 非礼勿言, 非礼勿闻”, 而他在设计中将“三不猴”彻底颠覆, 用自己的方式进行重新诠释。在他的设计里, 三只猴子不再是无知无视无闻。三只猴子的好奇心被唤醒, 各种感官被打开, 从而获得源源不绝的灵感。2016年五行属火, James 也以火隐喻灵感, 而感官新启的三只猴子也分别隐身其中, 闪耀着创意之火, 创世之趋。


Product Packaging Design

For the campaign we also created 15 and 30 second animated spots, campaign key visuals featuring product and brand ambassadors, a series of short films featuring brand ambassadors, a 15 second spot that aired in New York City’s Times Square jumbotron screen, and a special packaging set for premium product seeding.


我们为该系列广告也创作了15秒及30秒版本的动画,广告主视觉,产品代言人广告大片, 系列产品代言人广告短片,及一支播放于纽约时代广场的15秒广告大片,还包括一套限量版产品包装设计。


Campaign Spot (30 Seconds)

 

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Campaign Spot (15 Seconds)

 

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New York City / Times Square 

 

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Print Campaign Key Visuals


Jing Boran / See It All

 

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Ouyang Nana / Hear It All

 

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Rosie Yang / Say It All

 

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感官新启 / Open Up, featuring Jing Boran, Ouyang Nana, & Rosie Yang

 

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Apple In-Store Event / James Jean

“Turn It On” w/ Liu Wen

Puma

 

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We created :45 and :15 second commercials for Puma featuring international supermodel and actress Liu Wen. The film was part of the launch of Liu Wen’s brand ambassadorship for Puma in Asia. While treading in her Ignite Disc footwear, the spot tells the story of Liu Wen’s everyday “Turn It On” moments and gives us an inside look at the rigorous training and running routines required to maintain her world-class runway glamour. Forever Faster!


我们为Puma品牌创作了45秒版和15秒版的短片以呈现国际超模女星刘雯的真实风范,该片也完美揭开了刘雯成为其品牌最新亚洲代言人的序幕。作品讲述了刘雯在其日常生活中脚踩Ignite Disc跑鞋的“Turn It On”时刻,并揭示了世界级超模为保持其在梯台上的完美状态是如何在背后严格坚持训练及常规运动的。Forever Faster!

 

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Behind the Scenes

 

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