I_5923 / Retro x Modern

adidas Originals

 

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We created a spot for adidas Originals’ I_5923 (previously known as Iniki) sneaker line. The piece celebrates Iniki’s hybrid of past and present DNA by boldly presenting a visual clash between retro 70s styling and modern footwear technology (Boost). The piece positions Iniki at the intersection of culture and style, highlighting a pure symbiosis of authentic form and modern functionality.


我们为阿迪达斯的三叶草I_5923系列(原Iniki)创作了一条宣传短片。该片大胆采用了复古的70年代风和现代鞋类科技(Boost技术)进行视觉冲撞,以此体现lniki过去与现在所续DNA,从而突显出Inik本身所代表的文化与风格定位,强调了其原型和当代功能性的结合。