China’s young pathfinders and future-makers know that personal achievement comes from having the confidence to get out of your comfort zone.
We created a launch campaign that positions SCHICK舒适 as, not just the comfort expert that it is, but also a partner to young men on their quests for success in modern China.
Campaign storytelling presents Schick舒适 as an indispensable, integral part of the morning routine for cast of characters representing a cross section of China’s GEN Z.
SCHICK’s incredibly comfortable, smooth, great-looking shave provides that extra boost of confidence at the start of the day to help guys get out the door and, more importantly, out of their comfort zones.
中国的年轻开拓者和未来创造者们知道个人成就来自于勇于跨出舒适圈。
我们与Schick舒适品牌合作开展了市场广告企划，将Schick舒适不仅定位为你的舒适专家，同时也是现代年轻人在成功道路上的合作伙伴。
广告视频故事讲述了Schick舒适作为现代年轻人晨起常规准备中必不可少的一部分，并侧面反应了中国90/00后的生活状态。
Schick产品令人难以置信的舒适、光滑与完美的剃须体验，能够在一天之始为你带来更多信心，帮助你摆脱困境，更重要的是，敢于跨出自己的舒适圈。
Campaign Spot (90 seconds)
无法观看？前往优酷
CAMPAIGN MANIFESTO
For 30 years, we’ve been busy in our laboratory researching and developing leading-edge innovations in shaving COMFORT.
COMFORT is at the heart of everything we do. It’s our DNA, it’s even in our name!
We ARE the COMFORT EXPERTS.
As you look in the mirror and decide who you want to be today…or tomorrow…or maybe in 10 years, we’re there with you every step of the way doing what we do best: delivering the most comfortable, smoothest shave possible.
We put you deep in your comfort zone at the start of your day, giving you the confidence to get out of it for the rest…because life begins at the end of your comfort zone.
So go and do something uncomfortable today…
Find new paths. Ponder new ideas.
Explore, discover, and experiment. Go on an adventure!
Stay curious. Embrace a little bit of the unknown.
Challenge yourself. Surprise yourself. Dare yourself. Scare yourself!
Conquer a fear. Take a risk. Chase a dream.
Make your most comfortable moments be with Schick 舒适, but don’t stay comfortable for long.
We’ve got your morning shave…you’ve got the rest!
Schick 舒适 — The Comfort Experts…..it’s in our name!
品牌宣言
一直以来我们专注于对「舒适」的研究，
由「舒适」而生，为剃须而制，
我们是「舒适」专家。
我总喜欢在起床后对着镜子想一下今天该做些什么，
以后又会成为怎样的自己，
不想再安于现状，就趁现在推自己一把，
及时跳出舒适圈挑战更多可能，
让「舒适」带给我舒适自信，
以舒适的姿态勇敢跨出圈，
在舒适圈外获得更丰富的人生，
认准的事儿，
就要义无反顾，
我会抓住那些一闪而过的灵感，
让想象力成为动力，
好玩的事儿一定无处不在,
再探索一下生活的更多可能性,
不断尝试，为改变迈出自己的一步
剃须的事交给「舒适」，剩下的就看你了！
真正的精彩从「舒适」 开始，但我的人生不止于舒适。
想做什么，就去做。
要「舒适」，不要圈。
「SCHICK 舒适」，恰如其名 , 你的舒适专家！
Campaign Spot (15 seconds)
无法观看？前往优酷
Campaign Spot – Still Frames
Campaign KVs
Campaign Product Shots
