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In collaboration with designer high-heels brand 73hours, we released a short film highlighting the craftsmanship of its new collection of bridal shoes. Through pastel backdrops that change from pinks to magentas, the spot draws parallels between a budding romance and the 103-step process that goes into each pair of the brand’s footwear. The video shows how, through 73.3 hours of hard work, the fairytale dreams of many to-be brides can become a reality.
The film comes in a 60-second and 15-second version, which were published across digital channels in Greater China.
我们为轻奢女鞋品牌73hours的最新一季婚鞋系列制作了别具匠心的短片，以展示其制作工艺为创意出发点，用粉紫灰来代表一段爱情从相识热恋直到大婚。每一段都在充分展示每一双婚鞋在经过103道工序、整整73.3小时的打磨后所呈现的精美设计细节。该系列既满足了每个姑娘儿时都有过的童话公主梦, 也华丽地开启了73小时努力为新娘设计美鞋的浪漫旅程。
该短片分为60秒和15秒，被品牌广泛应用于在大中华地区的线上推广。
15 SECOND TEASER
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VIDEO STILLS
