Eason Chan’s City Adventure

adidas Originals

 

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We created a short film and print campaign with Eason Chan to help support the promotion of adidas Originals Fall / Winter “City Pack” apparel and footwear drops.

In the film, Eason tells a story of his “City Adventure,” reminding us that, while getting swept up in the pace and energy of urban life, we need to remember to explore our surroundings and push the boundaries of adventure and risk taking within ourselves. Behind every corner are the experiences, the possibilities, and the excitement that we all crave. The city is an adventure. Step out fresh. Be bold and fearless. Make your mark.


我们与陈奕迅合作为配合adidas Originals Fall / Winter “City Pack”产品系列的上市创作了一条短片及硬广系列。

陈奕迅在短片中讲述他的城市探险故事,旨在提醒一直追随快节奏现代城市生活的我们不要迷失自我,应该不断发掘自我潜能,突破自我,探索世界。在城市的每个角落背后都充满了各种渴望与兴奋。探索城市即是一种冒险,重新出发,大胆无畏地在城中踱步。