We collaborated with leading-edge photographer and visual artist Chen Man to create a limited-edition Beats Solo2 headphone design celebrating the “Year of the Sheep.”
Combining elements of Chinese astrology and fortune telling together with her own hand-written calligraphy, Chen Man’s gold colorways usher in wealth, prosperity, and good fortune for the new year. The Chinese characters in the design, “Wei” (未) and “Yang” (羊 / Sheep), represent the year 2015 within the ancient Chinese “Stems and Branches” fortune-telling calendar and the traditional Zodiac astrology cycle, respectively. In a playful language pun, Chen Man adapts the pronunciations of “Wei” and “Yang” to become the English phrase “We Are Young,” a motif capturing the energy and spirit of China’s modern creative class.
我们与先锋摄影师兼视觉艺术家陈漫联手在农历未羊新年之际，将漫式视觉艺术注入活力节拍——呈现未羊年限量版Beats Solo2耳机。
陈漫从中国的天干五行、象征财富的￥符号中汲取灵感，以金色手写书法呈现“未羊”之概念，寓意新的一年里滚滚而来的财富、繁荣和好运。中国古代的“天干地支”算命日历和传统的十二生肖记录方式中，羊对应的是“未”，所以2015年是未羊年;“Wei” (未)和“Yang” (羊)同时又与英文“We Young”谐音，而将“Wei”和“Yang”的发音变成英文词组“We Are Young”(我们正年轻)恰恰契合了中国创意阶层的能量和精神。
