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Via a retail art program, we created an inspiring consumer experience for Levi’s in its newly opened Shanghai flagship store on Nanjing Road.
We collaborated with Jiaxing-based street artist Sheep Chen to develop a series of murals with his signature vivid colors and powerful brushstrokes. The four-piece mural is executed atop swaths of denim-blue walls and designed to evoke the sense of freedom and fearlessness intrinsic to Levi’s® brand ethos of authentic self-expression.
The artwork is loosely inspired by the mythical Kingdom of Atlantis, a technologically and spiritually advanced civilization ruled by a beloved, benevolent queen. The murals depict the monarch in mermaid form, and other symbolic elements— such as a heart, sun, and star — emphasize the brand’s commitment towards encouraging the younger generation to wear their heart on their sleeve and remain fearless when expressing their personal convictions.
In addition to the murals, select artworks from the project are also now available as limited-edition t-shirts.
借由Levi’s的店铺艺术项目，我们为其在上海南京东路全新开业的新生旗舰店带来了全新的消费体验。
我们与以鲜亮配色和有力笔触为作品特点的嘉兴街头艺术家Sheep Chen合作，在Levi’s店铺内创作了一系列壁画。该作品由四部分组成，以大⾯积的丹宁蓝作为基底，绘以延续灵动的姿态带给观者一种无所畏惧和自由表达的Levi’s品牌精神。
改组作品的创意灵感来源于拥有着最⾼科技和最纯粹的精神⼒力量的神秘⼤大陆亚特兰蒂斯，高度文明的亚特兰蒂斯之城的建⽴立基于爱之上。通过亚特兰蒂斯女王的人鱼形象、心、太阳和星星，来诠释和呼应Levi’s一直以来所坚守的信念。鼓励年轻人为自己发声，自由展现自我⻛格；面对成⻓和挑战，勇于尝试。
除壁画外，我们也从该组壁画中挑选出单独的艺术作品，现以限量版T恤形式发售！
Process Photos
Limited Edition T-Shirt
