MLB Korea linked up with pop idol Sun Rui and street dancer Yang Wenhao (a.k.a Viho) in a new campaign that asks audiences “特有看头? / Are You Watching Yet?” The spot emboldens the young generation of China to flaunt their style online, inviting them to take part in a hashtag takeover (#潮感BUFF) and make themselves stand out from the crowd. The central message is simple: when it comes to style, there’s no right or wrong way, only your way.
This campaign spot was a collaboration between Neocha, Art Department, and ad agency Ogilvy.
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