To mark the launch of Skullcandy‘s wireless Push™ earphones, we created a series of stories celebrating those in the creative community who push themselves to the limit and break boundaries. This collaboration was an exclusive advertorial video series that debuted on the Neocha magazine and social channels.
In the three-part series, we showcase Chinese youth culture and the local creative community via the stories of professional skateboarder Wang Di, tattoo artist Yao Meihui, and rock quartet Oh! Dirty Fingers. Through video, photography, and bilingual copywriting, we explore the different ways these talents are pushing limits in their respective fields.
为庆祝蓝牙无线耳机 Push™ 的重磅推出，Skullcandy 与 Neocha 正式携手合作，为你带来几位艺术家、运动员和音乐人，打破极限，自我出声的故事。这次合作是一系列独家视频报道，并先行发布在 Neocha 线上杂志和社交频道。
在三期专题系列中，我们聚焦中国青年文化和地方创意团体，邀请了职业滑手王玓、纹身艺术家姚美惠与朋克摇滚乐队脏手指，和他们一起聊了聊对 “Pushing Limits” 的理解。我们通过影片、摄像和双种语言的呈现方式，探索了他们在各自领域中打破边界的故事。
Oh! Dirty Fingers | 脏手指
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On the very first listen of Oh! Dirty Fingers, you can tell that they’re not your average rock band. From the lead singer’s muddy voice to the breakneck drumbeat and distorted chords, they’ve thrown out the rules of songwriting with their brash, rowdy style. They have little regard for mainstream tastes, and their music constantly pushes the limits of the rock genre. That’s what makes them a presence you can’t ignore in today’s indie scene.
Click here to read the full story on the Neocha Magazine.
脏手指的音乐，乍听之下是不合常理的。主唱含糊不清的呐喊，飞快地几乎像在赶拍的鼓点，失真的和弦……他们颠覆了许多普遍的编曲规则，曲风张扬而狂放不羁。不顾主流音乐品味，他们不断将摇滚乐的极限推向边际，也正是这一点，让脏手指立足于今天的独立乐界，成为一个无法忽视的存在。
在Neocha线上杂志上阅读全文，请点击此处。
Yao Mei Hui | 姚美惠
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Getting to where she is now took determination. Yao Meihui didn’t only face opposition from her father when she set off to become a tattoo artist, she even had to face doubts from one of her mentors, a well-known tattooist with his own shop. “I’d been working there for around three years, and one day we were all sitting in a meeting and talking about tattoo styles and things. And our boss said to the dozen or so of us there, ‘None of the people sitting here will become an artist,’” she recalls. “But actually I was thinking, ‘I will.’” She’s always believed in herself, and that confidence pushes her to always keep moving forward, even when she’s not sure what to do next.
Click here to read the full story on the Neocha Magazine.
姚美惠走到今天这一步，需要极大的决心。作为一名纹身艺术家，她不仅要面对父亲的极力反对，还要不断遭到纹身老师的质疑。这位老师自己开了一家纹身店，在圈子里很有名气。“我在那家店差不多呆了有三年吧。有一次大伙儿在工作室聊了聊纹身风格还有创作上的一些事情。然后老师过来跟我们十几个人说，‘在座的各位，你们谁都成不了艺术家。’” 她回忆道，“我当时心里就想，将来我一定能行。” 一直以来，姚美惠都对自己充满信心，也正是因为这种自信，推动她不断前进，即使是在迷茫的时候。
在Neocha线上杂志上阅读全文，请点击此处。
Wang Di | 王玓
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Every skater has a stubborn, tenacious side. From popping ollies on the street to landing tricks on ramps and rails, learning to skate takes perseverance. For professional skateboarder Wang Di, the constant challenge is part of the sport’s allure. “Pushing limits is the only way to become one of the best,” he says. “I don’t give up easily. If I can’t figure something out today, I’ll push myself tomorrow.”
Click here to read the full story on the Neocha Magazine.
每个滑板人都有他固执、执着的一面。从在街上不断蹦跳到在坡道和铁轨上尝试技巧，玩滑板太需要坚持不懈的品质了。对于职业滑板运动员王玓来说，不断挑战这一切，正是这项运动诱人之处。
在Neocha线上杂志上阅读全文，请点击此处。
