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In support of Toy Story 4’s China release, we designed a fun, interactive WeChat H5 game themed around a road trip, similar to the movie plot.
To build hype ahead of the release, the game features five characters from the film. The game begins with players choosing a character that best fits them. On the ‘character selection’ screen, descriptions of each toy’s personality and motives give fans a sneak peak of what to expect from the forthcoming movie. After choosing a character, players can then share a character poster on their WeChat circle and invite friends to help assemble a full five-person team. Players can also accept a friend’s invitation to join an existing team.
Those who’ve successfully assembled full five-person teams were entered into a raffle for a chance to win a Toy Story-themed vacation getaway.
为配合迪士尼影业的《玩具总动员4》在国内上映的宣传，我们为其设计了一款微信H5小游戏，并巧妙的将电影主题元素充分融入进了整个公路旅行小游戏中。
在这款主题为公路旅行的游戏中共展示五个电影中的玩具形象并介绍了其性格，让用户可以提前了解新角色的性格，并对电影产生更多期待。参与的用户将通过自建团队或接受邀请的方式与自己的玩伴一起组成5人团队。每位用户通过选择和自己的性格特点符合的玩具角色来参与游戏并进行分享。
成功组队的幸运团队有幸体验一次《玩具总动员4》专属旅行。
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Aside from the H5 game, we also designed a stop-motion with stuffed-toy versions of the film’s main characters, working alongside renowned Chinese TV host He Jiong to create a Mandarin-language cover of the film’s theme song. The Chinese lyrics—written with the graduation season in mind—are a celebration of enduring friendships that are able to stand the test of time and distance after college.
除了微信H5小游戏以外，我们使用5个主人公的毛绒玩具制作了一条定格动画，以配合由著名节目主持人何炅所演绎的中文版的电影主题曲，借毕业之季，提醒大家不要忘记虽然面对分离，但友谊长存。
