April | 2023 | Neocha – Creative Agency

We created a brand campaign for Herschel Supply Co. celebrating the importance of embracing vulnerability, taking risks, trying new things, and “Putting Yourself Out There.”

It’s too scary. It’s too hard. She might say no. Learning new stuff is hard. What if plans fall through? What happens if the GPS stops working? What if no-one shows up? What if I’m not good enough. What if I fail? What if they laugh at me? Will I be disappointed in the end? Will I be overwhelmed?

It’s easier to just be “normal” and stick to my routine. It’s safer to stay at home where things are predictable and comfortable.

We all have these voices in our heads, because putting yourself out there isn’t for the faint of heart. It’s not recommended. But we indeed recommend it!

Stepping outside of your comfort zone can be daunting…even terrifying! But good things happen when you put yourself out there. It’s where we find the best part of life.

So get out there. Embrace the unfamiliar, discover the undiscovered, get to know the unknown. Try something new. Be vulnerable. Take a risk! Order the extra spicy. Chase your passion and make some critics along the way. What’s the best that could happen?

To bring the campaign alive, we collaborated with three leading-edge creatives in Asia part of a larger community of inspiring people who uplift and support each other: actor, model, and artist Shen Tanaka in Tokyo; producer, songwriter, and multi-instrument musician DJ Chace in Shanghai; and prolific visual artist YK in Singapore.

Tanaka San, Chace, and YK bring us into their worlds and show us how a live well lived, is a life lived “out there”…a life of taking chances, making choices, and trying things. Only when they put theirselves out there and set their lives free do they really feel alive.

我们为Herschel创作其最新一季的品牌宣传，以向大众呈现勇敢拥抱未知、不断冒险、尝试新事物，和“Putting Yourself Out There” （把自己丢出去）的重要性。

这太可怕了。这太难了。她可能会拒绝。学习新东西往往很难。如果计划失败怎么办？如果导航系统停止运作会怎么办？如果没有人出现怎么办？如果我不够好怎么办？如果我失败了怎么办？如果他们嘲笑我怎么办？最终我会失望吗？我会不知所措吗？

循规蹈矩对我来说更容易。呆在家里会更安全，因为一切皆在掌控之中且舒适。

我们脑子里总会出现这样的声音，走出舒适圈往往不适合心存胆怯的人。但我们仍然希望你能敢于踏出这一步！

走出你的舒适区可能会让人望而生畏……甚至可怕！但是当你真的踏出这一步后便会有好事发生。因为我们会在过程中发现生活中最美好的那部分。

所以勇敢的去吧。拥抱陌生，探索未知，尝试新鲜事物。变弱小，去冒险！释放你的激情，一路自由表达。在这过程中可能会发生什么好事呢？

为了更好的呈现整个品牌宣传的内容，我们力邀三位来自亚洲不同地区的前沿创意先锋进行合作，他们在各自的领域里不断的鼓舞人心，互相鼓励和支持：东京的演员/模特兼艺术家：田中シェン；上海的词曲创作人/音乐人 Chace；新加坡的视觉艺术家YK。

田中シェン、Chace 和 YK 将我们带入他们的世界，并向我们展示属于他们的敢于冒险敢于跨出舒适圈的美好生活……这是一种抓充满机遇、选择和尝试的生活。只有当他们把自己完全置于未知感受自由生活时，他们才是真正的活。

DJ CHACE / SHANGHAI / “FINDING INSPIRATION IN THE UNKNOWN”