In support of adidas’ flagship store opening on Nanjing West Road in Shanghai, we designed a large-scale installation inside the main entrance. The installation, mounted on a pillar and surrounding walls, showcased Shanghai’s creative muscle while highlighting the brand values / DNA of athleticism and innovation.
For the wall installation, LED lights hidden within different cuts of stainless steel plates formed a surreal map of popular running routes along Shanghai’s Huangpu River.
On the pillar, Shanghainese slang communicating brand philosophies were wheat-pasted and stencil-painted on the surface, establishing a connection between local culture, the brand, and the new store.
为了配合阿迪达斯上海南京东路旗舰店的盛大开幕，我们为其店铺的主入口处设计了一块大型墙面装置及水泥柱装饰。整个装置旨在展现上海的创造力，并以此强调品牌运动及原创精神。让入店的顾客在第一时间感受到品牌的DNA。
整个墙面装置由四种不同的不锈钢材质切割组装而成，通过内嵌式的LED灯光的映衬呈现出一幅以上海黄浦江两岸的跑步路线为主题的抽象地图。
水泥柱通过Wheat-pasted的方式，巧妙地将一些与阿迪达斯品牌精神相契合的上海话呈现于柱体。让顾客在第一时间感受上旗舰店所在城市的文化冲击。
