In celebration of the Year of the Rooster, we developed an innovative HTML 5 WeChat game for Converse that incorporated the seasonal campaign’s core storytelling values: Courage, Strength, and Honor.
In the game, players actions help the Rooster King successfully navigate three different worlds to win back stolen feathers representing Courage, Strength, and Honor. The game content employs live-shot characters, origami paper-mache, and stop-motion animation to create surreal visual worlds for players to traverse in under two minutes while competing with friends to win a secret “fortune.” Styling of characters was done with seasonal Chinese New Year apparel line.
The overall game design showcases our ability to imagine and deliver an immersive world in which a target consumer engages in a memorable, seasonally-relevant brand experience.
为庆祝农历鸡年，我们为Converse打造了一款被应用于微信的H5游戏，在游戏的设计中我们融合了其当季产品的主题：勇，力，傲。
在这款游戏中，让玩家帮助鸡王在三个不同的空间中找回分别代表勇，力，傲的三根羽毛，游戏制作中结合了实拍人物形象，手工折纸和定格动画，以打造出一个虚拟的视觉空间，玩家有两分钟的时间来挑战游戏，同时会有赢得”神秘礼品”的机会。游戏中所出现的动画形象均身着当季产品。
整个游戏的设计展示了我们的想象力和创造力，也让品牌受众得到了一个身临其境的难忘体验。
HTML5 Game
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