Black Sheep vs. White Sheep

Vans

 

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We created a fun animated spot to help Van’s promote its limited-edition “Year of the Sheep” footwear collection. The animation riffs on the theme of “Black Sheep vs. White Sheep,” encouraging us to stand out from the flock and do our thing, while ensuring it’s also OK to fit in every once in a while. The spot was used online and in retails stores throughout Greater China. Happy Chinese New Year!


我们为Vans的“羊年”纪念版鞋款系列创作了一条有趣的定格动画短片。视频中反复出现“黑羊和白羊”,试图向我们说明如何在芸芸众生中凸显自我,非白即黑。该短片在春节期间被用于线上及店铺宣传以恭迎中国新年。