House of Vans

Vans

 

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We created a video campaign to promote Vans’ annual House of Vans summer event series in Asia. House of Vans is a traveling hub of culture, creativity, and sport in which Vans celebrates its main brand pillars: music, art, skate. House of Vans made stops in Beijing, Guangzhou, Xi’an, Hong Kong, and Seoul, and presented a variety of creative workshops (painting, photography, screen printing, etc), exhibitions, live musical performances, skate opportunities, and raucous partying – a real good time for everyone involved.

For the campaign videos, we combined monster-inspired animations and live footage to introduce House of Vans in fun, interactive shorts. The content was used online, in-stores, and at the House of Vans events throughout Asia.


我们为Vans品牌的House of Vans年度亚洲区夏季活动做了一系列的宣传短片。House of Vans是一场以文化、创意和运动为主题的巡回活动,通过该活动来颂扬品牌的三大核心内容:音乐、艺术和滑板文化。House of Vans此次巡回历经北京、广州、西安、香港和首尔站,呈现了多元化的创意工作坊(绘画、摄影、丝网印刷等)、展览、现场音乐演出、滑板表演以及躁动派对,这绝对是一场众人参与的美妙盛宴。

活动短片中,我们从怪物中衍生出动画人物与实拍画面相结合,来呈现House of Vans的精彩和互动。该片用于网络、品牌门店以及House of Vans亚洲区的活动现场。

 

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House of Vans – Hong Kong Teaser

 

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House of Vans – Beijing Teaser

 

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House of Vans – Guangzhou Teaser

 

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House of Vans – Seoul Teaser

 

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House of Vans – Xi’an Teaser

 

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