We created a summer campaign lookbook for Levi’s mens line. The campaign features celebrity brand ambassadors Gao Yunxiang (actor) and Yang Zongwei (songwriter / pop star). The imagery tells a story of classic Americana aesthetics while showcasing seasonal denim looks. The campaign was shot on location in Shanghai by agency creative director Adam Schokora.
我们为Levi’s品牌的男装系列拍摄了夏季产品目录，这些平面照片不仅展现了品牌合作艺人演员高云翔和流行歌手杨宗纬的独特个性，也在表现新季度牛仔设计的同时呈现了经典的美式风。该系列平面摄影由本机构创意总监Adam Schokora掌镜并于上海完成拍摄。
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We created :45 and :15 second commercials for Puma featuring international supermodel and actress Liu Wen. The film was part of the launch of Liu Wen’s brand ambassadorship for Puma in Asia. While treading in her Ignite Disc footwear, the spot tells the story of Liu Wen’s everyday “Turn It On” moments and gives us an inside look at the rigorous training and running routines required to maintain her world-class runway glamour. Forever Faster!
我们为Puma品牌创作了45秒版和15秒版的短片以呈现国际超模女星刘雯的真实风范，该片也完美揭开了刘雯成为其品牌最新亚洲代言人的序幕。作品讲述了刘雯在其日常生活中脚踩Ignite Disc跑鞋的“Turn It On”时刻，并揭示了世界级超模为保持其在梯台上的完美状态是如何在背后严格坚持训练及常规运动的。Forever Faster!
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Behind the Scenes
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We helped launch Huawei’s P8 smartphone by creating a key visual that tells the story of the product’s creative possibilities. The 18-part key visual was release frame by frame on the brand’s official Instagram account. We created the key visual using the phone’s light-writing and long exposure functionality. The key visual was also used to kick-off an online contest for consumer generated light-writing artwork created with the phone.
我们为华为P8智能手机的全新发布创作了一套主视觉广告以呈现该产品的创意可能性。主视觉被分割成18个部分通过品牌的Instagram官方账号一幅接一幅的像拼图一样的形式上传展示。我们用P8手机的光绘和长曝光功能创作出了这幅作品，同时它该产品的用户线上光影涂鸦大赛进行了预热。
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We created a spot with Chinese pop-star Lu Han for Puma’s iconic T7 and suede Collection. The spot features retro Puma T7 tracksuit and suede sneakers in classic color ways: red, blue, black, and grey. Lu Han introduces the product and footwear while dancing through monotone color environments in an 80’s inspired breakdancing montage. The work was shot in Beijing and used in-stores, online, and in OOH executions.
我们与中国流行明星鹿晗合作为Puma经典的T7和suede系列创作了一条短片作品。该片展现了经典的红、蓝、黑、灰四色复古Puma T7运动服和suede球鞋。鹿晗在纯色背景前以80年代流行的霹雳舞蒙太奇展现品牌产品和鞋款。该片在北京拍摄并被广泛运用于品牌门店、网络以及户外执行。
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We created a video campaign to promote Vans’ annual House of Vans summer event series in Asia. House of Vans is a traveling hub of culture, creativity, and sport in which Vans celebrates its main brand pillars: music, art, skate. House of Vans made stops in Beijing, Guangzhou, Xi’an, Hong Kong, and Seoul, and presented a variety of creative workshops (painting, photography, screen printing, etc), exhibitions, live musical performances, skate opportunities, and raucous partying – a real good time for everyone involved.
For the campaign videos, we combined monster-inspired animations and live footage to introduce House of Vans in fun, interactive shorts. The content was used online, in-stores, and at the House of Vans events throughout Asia.
我们为Vans品牌的House of Vans年度亚洲区夏季活动做了一系列的宣传短片。House of Vans是一场以文化、创意和运动为主题的巡回活动，通过该活动来颂扬品牌的三大核心内容：音乐、艺术和滑板文化。House of Vans此次巡回历经北京、广州、西安、香港和首尔站，呈现了多元化的创意工作坊（绘画、摄影、丝网印刷等）、展览、现场音乐演出、滑板表演以及躁动派对，这绝对是一场众人参与的美妙盛宴。
活动短片中，我们从怪物中衍生出动画人物与实拍画面相结合，来呈现House of Vans的精彩和互动。该片用于网络、品牌门店以及House of Vans亚洲区的活动现场。
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House of Vans – Hong Kong Teaser
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House of Vans – Beijing Teaser
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House of Vans – Guangzhou Teaser
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House of Vans – Seoul Teaser
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House of Vans – Xi’an Teaser
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We created the 2015 Fall / Winter seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, JolinTsai, and Gianna Jun in raw, authentic, urban environments, the campaign key visuals communicated the true street fashion spirit of the brand.
The campaign was shot in Beijing, Taiwan, Hong Kong, and Seoul with assets used in nationwide print media, retail / point-of-sale, and digitally. We collaborated with Detroit-based photographer Jeremy Deputat, Beijing-based photographer Chen Man, Seoul-based photographer Hong JangHyun, with select imagery also shot by agency creative director Adam Schokora.
我们为adidas Originals 2015 秋冬系列创作了平面硬广。这次的主视觉结合了色彩丰富的城市场景真实展现了其品牌代言人陈奕迅、范冰冰、蔡依林和全智贤的形象，在真实的城市场景中还原了品牌的街头时尚精神。
平面硬广分别拍摄于北京、台湾、香港和首尔，并被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏。我们与来自于底特律的摄影师Jeremy Deputat，北京摄影师陈漫，首尔摄影师Hong JangHyun及本机构的创意总监Adam Schokora共同合作完成了这一季的主视觉拍摄。
Eason Chan / 陈奕迅
Behind the Scenes w/ Eason Chan for adidas Originals 2015 Fall / Winter Campaign
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Eason Chan / Superstar Campaign
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Fan Bingbing / 范冰冰
Behind the Scenes w/ Fan Bingbing for adidas Originals 2015 Fall / Winter Campaign
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Fan Bingbing / Superstar Campaign
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Jolin Tsai / 蔡依林
Behind the Scenes w/Jolin Tsai for adidas Originals 2015 Fall / Winter Campaign
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Jolin Tsai / Superstar Campaign
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Gianna Jun / 全智贤
Behind the Scenes w/Gianna Jun for adidas Originals 2015 Fall / Winter Campaign
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Gianna Jun / Superstar Campaign
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Li Tianlun / Superstar Campaign
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VJ Mian / Superstar Campaign
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Hua Tunan / Superstar Campaign
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October Print Campaign
We created the 2015 Spring / Summer seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, Fan Bingbing, JolinTsai, and Gianna Jun, we combined a colorful palette with authentic, raw urban environments to communicate the brand’s true street fashion spirit.
The campaign was shot in Beijing, Taiwan, Shanghai, and Seoul with assets used in nationwide print media, retail / point-of-sale, and digitally. We collaborated with Detroit-based photographer Jeremy Deputat, London-based Photographer Jeff Hahn, Beijing-based photographer Chen Man, and Seoul-based photographer Hong JangHyun.
我们为adidas Originals 2015年春夏系列创作了平面硬广。这次的主视觉结合了色彩丰富的城市场景真实展现了其品牌代言人陈奕迅、范冰冰、蔡依林和全智贤的形象，并还原品牌的街头时尚精神。
平面硬广分别拍摄于北京、台湾、香港和首尔，并被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏。我们与来自于底特律的摄影师Jeremy Deputat，伦敦摄影师Jeff Hahn，北京摄影师陈漫以及首尔摄影师Hong JangHyun共同合作完成了这一季的主视觉拍摄。
Eason Chan / 陈奕迅
adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Eason Chan
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Fan Bingbing / 范冰冰
adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Fan Bingbing
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adidas Originals 2015 Spring / Summer, Women’s Unstoppable Campaign
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Jolin Tsai / 蔡依林
adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Jolin Tsai
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Gianna Jun / 全智贤
adidas Originals 2015 Spring / Summer, Behind the Scenes w/ Gianna Jun
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We created a spot with Chinese pop-star Lu Han for Puma’s training collection. The spot is part of the global “What Are You Training For?” campaign. The video captures Lu Han’s “Forever Faster” story as he hustles through his training routine, getting fit for the intense stage demands of an A-list entertainer and performer. The work was shot in Beijing and used in-stores, on-line, and in OOH executions.
我们与中国流行界艺人鹿晗合作为Puma的训练系列创作了一条短片作品。该片作为其品牌全球活动“What Are You Training For?”的一部分，短片中通过鹿晗紧密的日常训练镜头讲述了其自身作为一流的艺人和演员对自我要求“Forever Faster”的故事。该片在北京拍摄并被广泛运用于品牌门店、网络以及户外。
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For adidas Originals’ Festival Collection, we created a print campaign and a short film. The key visuals captured celebrity brand ambassadors Fan Bingbing, Eason Chan, JJ Lin, and Charlene Choi in raw, authentic urban environments true to the street-fashion spirit of the brand. The film was shot in Hong Kong, Taiwan, and Beijing with a creative treatment and script that playfully combines the four celebrities. The piece reminds us that the festival season is a time to stop and think about the ones who matter most to us, how far we’ve come in the past year, where we’re going next year, and to no matter what, always be true to ourselves along the way.
We also created a short teaser to showcase the Festival Collection’s footwear line.
The print campaign was leveraged nationwide in retail, digital, OOH, and print media, with the film being broadcast digitally and in select retail / OOH locations.
For the key visuals, we collaborated with Los Angeles / Shanghai-based photographer Ben Miller and Beijing-based photographer Chen Man.
我们为adidas Originals新年系列创作了平面硬广及短片内容。这次的主视觉真实展现了其品牌代言人范冰冰，陈奕迅，林俊杰和蔡卓妍的形象，在真实的城市场景中还原品牌的街头时尚精神。短片以一个富有创意性的表达方式让四位艺人分别穿行于香港，台湾和北京城中最具代表性的场景中。这个作品希望提醒我们在节日季来临之时，应该想想谁才是对自己最重要的人，过去的一年都有什么收获，新的一年又有何期许，不论如何，还是应该忠于真我始终如一。
我们也为节日系列鞋款创作了一支预告片。
平面硬广被广泛运用于其全国零售店铺，网络，户外和平面媒体的广告栏，与此同时，短片也在指定店铺 / 户外播放。
我们与来自于洛杉矶和上海之间的摄影师Ben Miller以及北京摄影师陈漫共同合作完成了这一季的平面主视觉。
Fan Bingbing / 范冰冰
Eason Chan / 陈奕迅
Charlene Choi / 蔡卓妍
J.J. Lin / 林俊杰
Festival Footwear Collection Teaser
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We created a video campaign to helped build awareness for Vans’ “Go Skate Day.” The campaign was leveraged to drive traffic to the brand’s activation platform, where consumers could view related content, participate in a DIY obstacle contest, and vote on favorite submissions from the local skate community.
我们为Vans的”Go Skate Day”活动创作了一条短片，该片旨在引导并激发人们前往其品牌官方活动页面了解活动详情、参与DIY障碍物竞赛并从当地滑板赛区选出自己最喜欢的DIY障碍物。
