H&M x Post-It Capsule Collection

H&M

 

无法观看?前往优酷

We created a campaign to support the launch of H&M x Post-It’s limited-edition capsule collection. The campaign featured rising star model and street culture badboy He Huanxin hero’ing the color-block inspired looks in saturated, summery urban locations in Shanghai.

Shop the collection at H&M.com.


我们为H&M与POST-IT贴纸合作出品的限量合作款系列产品创作了一组平面硬照和一条视频短片。受该系列明亮的贴纸配色所启发,我们以高饱和度的背景色突出服装本身的颜色并通过自带街头气质的年轻男模何焕新倾情演绎,营造出初夏街头的气息。此次拍摄于上海取景完成。

该系列可在H&M.com购买。