“No Attitude, No Music” Collection

Tonlion

 

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We created a spot to promote a limited edition t-shirt collection for fashion brand Tonlion. The collection was a collaboration between Tonlion and music portal Kuwo. Tees in the collection come with a set of earphones ergonomically designed into the tee allowing for optimized wire management and listening experience. QR codes in the tees scan through to exclusive content curated by the Kuwo team.

The spot combines live-action shooting, stop-motion animation, and a variety of illustration, painting, and hand-made textural effects. The content was used digitally and in select OOH executions.


我们为服装品牌唐狮的限量版T恤系列创作了一条短片。该系列由唐狮与音乐门户网站酷我合作,该系列中的所有T恤均配有一副可让你更好享受音乐体验的耳塞式耳机,仅需用手机扫描领口处的二维码便能带你进入酷我音乐界面享受专属音乐盛宴。

这条短片结合了动态影像、定格动画,以及大量插画、手绘和手工拼贴效果,该作品被广泛运用于网络以及精选户外媒体。